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28/11/2008

Asian News International Signs Multi-Platform Global Representation Deal With ITN Source

ITN Source has signed an exclusive representation deal with Asian News International (ANI) to license its content across all platforms globally.
ANI has the most comprehensive compilation of footage from South Asia including the Asian Films library, which dates back to the late 1930s.
ANI will sit within ITN Source's current collection which totals one million hours and includes the Granada, Reuters, Channel 4, British Pathé, FOX Movietone and UTV archives. The addition of ANI will give TV, film, education, corporate customers a greater selection of South Asian footage to choose from for their projects.
ANI footage is gathered from over 100 bureaux in India and South Asia and comprises news, entertainment, lifestyle, business, sports, science and quirky content. The collection includes memorable footage from India's freedom movement, the birth of economic reforms and the wedding of Sonia Gandhi with Rahiv Gandhi.
ITN Source has digitised 5,000 of the most popular clips which can now be downloaded in broadcast footage and home to some of the most defining moments in history caught on camera. We believe ANI is a strong addition to the ITN Source collection and look forward to sharing our unique footage with a global audience."
Asha Oberoi, Content Director, ITN Source, added: "We're delighted to have ANI on board. We've been looking to build up on our Asian content for some time and ANI is the perfect partner with its mix of news, Bollywood and unusual videos. The addition of ANI significantly expands the global content base we represent and will deliver even greater value to our customers' content needs."
(KMcA)
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