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ITN Archive Refiled As ITN Source

ITN Archive, one of the world's largest and most comprehensive moving footage collections, has been rebranded in a makeover, as it becomes ITN Source.
The change of identity is part of a wider company re-positioning, reflecting ITN's status as a leading provider of broadcast and other content. The new corporate identity underpins ITN's vision and commitment to delivering Right Content Right Now to all of its customers.
Supporting this, over 1million will be invested in accelerating the growth of ITN Source and ITN�s 3G mobile business, ITN On (formerly ITN Multimedia).
This news follows last year's multi-million pound shareholder investment which has already funded significant developments in both businesses. Turnover for ITN Source and ITN On has trebled over the past two years and is currently growing at around 35% year on year.
Sue Thexton, Managing Director, ITN Source, said: 'Today's re-branding signifies a very exciting period of change right across ITN. Changing our name to ITN Source more accurately reflects what we do and communicates the diverse range of content we have to offer customers.
"As a business, we have already been living the Right Content, Right Now concept, and the new investment will allow us to do so with even better efficiency. The new corporate vision confirms is that ITN isn't just a news company, but a dynamic and creative innovator."
Mark Wood, Chief Executive, ITN, said: "ITN is now well positioned as a specialist media company with core businesses in the generation, packaging, aggregation and distribution of news and other multimedia content for different platforms. Our news businesses are at the top of their game and the investment in the growth areas of the business has started to bring real benefits.
"The company has the financial strength and the support of its shareholders to exploit changing market trends and customer needs. Together, these developments will help us take another step forward, as we seek to secure our future as an innovative, profitable company."

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