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Harris Expands Playout Automation And Broadcast Sales Scheduling Platform At MBC

Harris Expands H-Class ADC Playout Automation and Broadcast Master Airtime Sales and Scheduling Platform at MBC.
Harris Corporation has announced a major upgrade project at MBC, the Pan-Arab, free-to-air, multichannel satellite broadcaster in Dubai, United Arab Emirates.
Under the agreement, Harris has installed its Broadcast Master airtime sales and scheduling system and H-Class ADC playout automation system at MBC. The project at the MBC facility, which includes upgrading Broadcast Master to the latest version 8 software, involves a significant expansion of the existing Harris solution that supports the broadcaster's tapeless workflow from content intake through programme production and on-air playout.
Broadcast Master version 8 offers enhanced features such as auto-schedule of programmes, secondary events, commercial spots and interstitials, as well as support for sponsorships, alternate event periods, programme and interstitial placeholders, programmes-in-programmes, virtual programmes and high-definition (HD) channels. In distributed digital production environments, enhanced integration among Broadcast Master, the playout server and the ADC playout automation application automatically reconciles data sets for improved efficiency and accuracy.
The integration of these Harris applications helps prevent instances of "dead air," where a black screen appears in place of the scheduled broadcast.
ADC is a premier production room tool for automated dubbing, content management and program playout. The application is capable of controlling a full range of devices, including all the latest integrated switchers, servers and branding equipment, and of managing complex effects and playout tasks. Each preconfigured ADCADC system can be customised to add channels or device controls with the option of expansion as a station's needs grow.
MBC's channels include MBC 1, MBC 2, MBC 3 and MBC 4, as well as MBC Action and Al-Arabiya, MBC's 24-hour news channel. The company's programming line-up include movies, soap operas, cultural programs, news, public affairs, live coverage of local and national elections and community events, sports, science, children's shows, family entertainment and how-to programs. MBC TV also showcases the best Arab drama and film productions, as well as independently produced programs.
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