MBC GROUP Appoints MD Of MBC STUDIOS

MBC GROUP has appointed Samar Akrouk as Managing Director of MBC STUDIOS.

A seasoned production veteran, Akrouk – who has dedicated nearly three decades of service to MBC GROUP – will also retain her position as Group Director of Production.

In her new role, Akrouk will lead MBC STUDIOS' ongoing work in expanding the reach of its content to audiences around the world. She will be managing the entity's mission to leverage the ongoing trend for non-English-language television content to reach more global markets.

Meanwhile, Akrouk will also continue her work as Group Director of Production where she leads a dynamic team of producers, directors, technicians, and creators, directly overseeing all of MBC GROUP’s non-scripted productions for MBC TV channels, Shahid, and social media – which comprises over 1,500 hours of original content production annually.

Commenting on her appointment, Akrouk stated: "I am absolutely delighted and thrilled to take on the responsibilities of my new role as Managing Director of MBC STUDIOS, building upon the exceptional achievements of the team so far. This role marks a significant milestone in my career, one which I have devoted to the MBC GROUP family since 1995."

She continued: "Our forthcoming endeavours in drama and film production arrive at an opportune moment. There’s no doubt that our region, especially the Kingdom of Saudi Arabia, is in the spotlight, drawing considerable interest from leading international production studios focused on creating world-class content. I cannot wait to delve deeper, roll up my sleeves, and further contribute to this incredible organisation that I have called home for past 27 years."

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