MBC GROUP And Netflix Partner For Combined MENA Streaming Service

MBC GROUP, the largest media organisation in the Middle East and North Africa (MENA), has announced a groundbreaking regional partnership with Netflix. This first-of-its-kind collaboration for Netflix in the MENA region will provide customers of MBCNOW, MBC GROUP's recently launched entertainment service aggregator, with seamless access to the full Netflix service.

The newly created bundle will combine Netflix alongside Shahid, the world's leading Arabic streaming platform, in addition to linear TV channels, all accessible through one simple subscription. This new offering aims to cater to the varied viewing preferences of families across the GCC, the wider Arab world, and beyond, featuring an extensive variety of content including critically acclaimed series, documentaries, and films.

Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP, commented: "This groundbreaking partnership is one for the books. To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we're very excited for what's to come."

Bhanu Chaddha, Director of Distribution and TV Products at MBC GROUP, added: "We're thrilled to have MBC GROUP join forces with Netflix to bring its content to our audiences under the convenience of a single subscription. This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region. This is definitely the future of streaming and content consumption."

Mohammed Al Kuraishi, Head of Business Development and Partnerships, Middle East and Africa at Netflix, said: "We are delighted to partner with MBC GROUP to bring our members in Saudi Arabia and the rest of the region easy access to our service and an incredible variety of international and Arabic shows, movies, documentaries, kids content, stand-ups, Live- events, and games. This partnership brings unparalleled entertainment offering to our members and puts them at the heart of the entertainment experience."

Launched in February 2025, MBCNOW offers an approach to content consumption for Saudi and wider Arab audiences, bridging the gap between digital streaming and traditional broadcast television by bringing together MBC's award-winning channels, as well as Shahid, in one destination.

With the new Netflix agreement, MBC GROUP introduces a distinctive bundle through MBCNOW:
• Shahid + Netflix Pack: Combines Arabic and international content, featuring Shahid's vast library of award-winning Arabic TV shows, films, and documentaries, along with Netflix's full catalogue. This bundle offers a saving of more than 21% compared to individual subscriptions.

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