Create Media Partners adopt Media 100 844/X

Create Media Partners (CMP) is among the latest companies to invest in the award-winning Media 100 844/X editing system.
The Alton, UK-based full service production and post-production house, whose client credits include Warner Home Video, British Telecom and IBM, is confident that 844/X, which is capable of unlimited layer compositing, will give them the sharp creative edge they need to take their business forward.
The system will enable them not only to upgrade their service offerings to existing clients, but also to win high profile, high budget commercials and pop promo projects that demand the latest creative tools.
Commenting on CMP's investment in 844/X, made through authorised Media 100 reseller Cypher AMS, Managing Director Mike Sanders said: "We are delighted to add 844/X to our set-up at CMP and see the system as fundamental to the future of our company. The dual-stream editing market is one of eroding margins, with stiff competition from lower cost DV solutions that are aggressively eating away at the professional marketplace. 844/X will enable us to keep the competition at bay, allowing us to deliver high-quality, layer-intensive projects in record time.
"This means we can offer clients better value for their money, without compromising our profit margin."
He added: "The fact that we have only seen a fraction of the power which 844/X is capable of, and that there is even more functionality to be unleashed, confirms that 844/X is the right system to take our company forward."
(SP)