KPRC deploys Telestream Launch

Telestream, the leading provider of multiformat media encoding and delivery solutions, has announced that NBC affiliate, KPRC Houston, has deployed Telestream Launch media delivery software to improve the way news is delivered to the station from remote locations.
Launch is Telestream’s newest file-based media delivery software solution. When combined with nonlinear video editing software on standard laptop computers, Launch provides a portable, all-in-one solution for editing and transmitting news clips via standard or wireless Internet to the station.
“Telestream’s Launch fulfills a key role in our news coverage process for crews traveling out of town,” said Vince Moreno, News Technical Manager for KPRC. “Launch provides important portability and reliability, as well as an effective media submission alternative. The bottom line for us is greater workflow efficiency.”
Prior to Launch, KPRC spent a lot of time coordinating out-of-town transmission logistics with local stations. They either contacted the stations in advance or knocked on the doors of on-site trucks to request the use of local facilities. They also shipped a lot of gear out of town. Now, they simply send their news crew outfitted with a Sony XDCAM digital camcorder and a Dell laptop loaded with Grass Valley NewsEdit LT nonlinear news editing software and Launch IP media delivery software.
Media files are transferred from the XDCAM via FireWire to NewsEdit on the laptop. Once the piece is edited, it can be saved in native Vibrint format or as an AVI file and sent to Launch, which transcodes the media into a transport-efficient, broadcast-quality Windows Media 9 file format. Then, the photographer simply hooks up the laptop to an Internet connection, commonly available at a hotel or Internet café, and transmits the clips. Within minutes, media files are received at the station by Telestream’s FlipFactory which automatically ingests and transfers the files to a Grass Valley K2 media server, where content is immediately accessible by any of the station’s newsroom NewsEdit SC and XT editing systems.
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