AVID COLLABORATE WITH LIVEPLANET

AVID Technology, have announced that they are collaborating with LivePlanet, the integrated media entertainment company founded by actors Ben Affleck and Matt Damon, and producers Chris Moore and Sean Bailey.
LivePlanet will use a range of Avid products and services to make, manage and move media through most phases of Project Greenlight, the company's joint venture with Miramax and HBO.
Project Greenlight is a first-of-its-kind venture that blends traditional-media, new media, and the physical world to produce original content for television, film and the Internet.
Affleck said: “LivePlanet creates ‘integrated media’—entertainment that breaks down the barriers between traditional media, new media, and the physical world. In addition to being the professional standard for digital editing systems, Avid shares LivePlanet's vision of the future, where entertainment concepts live across multiple media platforms, and where the content must move easily and freely from one medium—such as television or film—to another, like the Internet, and from analogue to digital systems.”
Project Greenlight is an integrated media concept that includes an online community, a film and a television documentary. The online community holds a contest where one amateur-written screenplay will be selected and produced for the big screen—the first Project Greenlight contest saw more than 7,000 entries submitted via the Internet.
Miramax Films will produce the winning screenplay, and will hire the winning contestant or team to direct the Project Greenlight film, which will be executive produced by Damon, Affleck and Moore.
For more information log on to Avid’s website at www.avid.com. (CD)