BCE Appoints Henry Alexander As Sales Director

European media technology and services company BCE has appointed Henry Alexander as Sales Director as it looks to strengthen its commercial strategy and expand its international presence across the media, broadcast and technology sectors.

Based in Luxembourg, Alexander will support the development of BCE's portfolio of professional services, media applications, infrastructure, managed services and Media-as-a-Service offerings.

He brings more than 25 years of experience across the media, broadcast and technology industries, having held senior positions at organisations including EVS, RTBF, SDNsquare, now part of Riedel Communications, and Mediapro Belgium.

His career has included international business development, technology transformation and growth initiatives spanning the wider media ecosystem. His expertise covers media services, live production, IP infrastructure, cloud technologies, managed services and digital transformation.

Having worked from both technology provider and broadcaster perspectives, Alexander brings experience of the challenges media organisations face as they respond to changing market requirements.

In his new role, he will lead BCE's commercial organisation, focusing on strengthening strategic customer relationships, supporting international growth and increasing adoption of the company's media services portfolio.

He will work with BCE's marketing, engineering, product and operations teams to develop its consultative approach and support customers in designing, integrating and operating secure, scalable and resilient media environments.

Henry Alexander, Sales Director, said: "Throughout my career, I have been passionate about the media industry and helping organizations navigate change while embracing new opportunities. What I find particularly compelling about BCE is the way it combines deep industry expertise, technology capabilities and operational experience.

Today, organizations expect more than a technology provider—they need a trusted partner who understands their business challenges, shares their ambitions, and supports them throughout their transformation journey. BCE's Media-as-a-Service approach builds on these strengths to help organizations connect media applications, hybrid and sovereign infrastructures, as well as services as their environments become more complex."–