Astro Reshapes Leadership

Astro has announced a refreshed leadership line-up to propel its next phase of growth, bringing together commercial, digital, marketing and corporate affairs to sharpen delivery of its transformation agenda.

The move supports Astro's response to shifting consumer behaviours and a rapidly evolving media market. Alongside initiatives such as Astro X3 (no box, no installation and no contract), continued investment in premium local content and integrated advertising solutions, the company is reinforcing leadership to drive growth, innovation and value for customers, advertisers and partners.

Tai Kam Leong has been redesignated as Chief Commercial Officer (CCO) to lead Astro’s integrated commercial strategy. He will oversee core revenue streams across consumer and enterprise portfolios, as well as the advertising business through Astro Media Solutions (AMS). Working across business units, he will unify the commercial approach, accelerate growth across revenue lines including advertising expenditure (ADEX), extend market reach and deliver greater value for advertisers, partners and customers.

To advance Astro's digital growth priorities, the company has created the role of Chief Digital Growth Officer (CDGO), appointing Rene Menezes to lead KULT, Digital Business and Digital Campaign & Operations to identify, build and scale new revenue streams. Together, the CCO and CDGO will execute a more integrated commercial and digital strategy to underpin Astro’s long-term ambitions.

Further elevating brand and audience engagement, Christinne Lim has been named Chief Marketing Officer (CMO), overseeing the Marketing and Communications functions alongside the Group Chief Executive Officer’s Office. Meanwhile, Laila Saat takes on the newly formed role of Chief Regulatory & Corporate Affairs Officer (CRCAO), leading Regulatory & Corporate Affairs and ESG to strengthen stakeholder engagement and governance.

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