Astro Unveils KULT Creator Network

Astro has joined forces with TikTok to launch the KULT Creator Network, opening up more avenues for Malaysian creators to collaborate, develop their craft and reach broader audiences, while strengthening the country's creator economy.

The initiative targets a community of more than 3,000 content creators by combining TikTok’s creator ecosystem and platform capabilities with Astro's content, audience reach and media platforms. The collaboration supports the ongoing expansion of Malaysia’s digital and social commerce landscape, generating greater opportunities for creators, entrepreneurs and brands.

Designed to link local creators with Astro's content, brands and commercial opportunities, KULT enables participation in content amplification, influence and affiliate commerce. Sooka is the first Astro brand to activate the network through the Sooka Affiliate Programme, allowing participating creators to promote selected subscription passes and earn commissions from successful subscriptions generated via their affiliate links.

By connecting creators with content, brands and commercial pathways, KULT aims to create a more scalable ecosystem for Malaysia's creator community to participate in the digital economy, while helping brands tap into creators’ growing influence to achieve measurable commercial outcomes.