Astro Audio And QL Eggs Launch Nationwide QL EGGS FM

Astro Audio and QL Eggs have unveiled QL EGGS FM, a first-of-its-kind nationwide activation to mark World Egg Day, bringing together all 13 Astro Audio radio brands in Malay, English, Chinese and Tamil while giving away 100,000 cartons of QL Eggs across Malaysia.

The co-ordinated celebration spans Astro Audio’s full network — ERA, SINAR, THR GEGAR, ZAYAN, ERA Sabah, ERA Sarawak, HITZ, MIX, LITE, MYFM, MELODY, GOXUAN and RAAGA — creating a unified listener experience that reaches audiences nationwide.

Designed to spotlight eggs as an affordable and nutritious staple, QL EGGS FM blends on-air content with on-ground consumer activations to engage communities throughout the country.

Director of Astro Audio, Priya Prabakaran, said: "QL EGGS FM demonstrates the power of audio to bring brands, communities and conversations together at scale. By mobilising all 13 Astro Audio radio brands across multiple languages and regions, we're able to transform World Egg Day into a truly nationwide celebration while helping QL Eggs connect meaningfully with Malaysians from all walks of life."

Priya added: "We are delighted to partner with QL Eggs on this unique initiative and leverage the strength of our radio network to create an engaging experience for listeners nationwide. Beyond the on-air celebration, we hope the nationwide activities will bring World Egg Day closer to communities and create memorable moments for Malaysians everywhere."

As part of the festivities, 100,000 cartons of QL Eggs will be given away — one carton of six eggs per customer, while stocks last — at selected locations nationwide: Central: Lotus's Cheras (Klang Valley); East Coast: Lotus's Kota Bharu (Kelantan) and Lotus's Indera Mahkota (Kuantan); Northern: Lotus's E-Gate (Penang); Southern: Lotus's Bukit Indah (Johor Bahru); Sabah: CKS Lido Square; Sarawak: Everrise Vivacity.

Consumers can also enjoy a Buy 1 Free 1 promotion on selected 15-piece QL Eggs packs, limited to one promotional set per customer, while stocks last.