Broadcast News
24/11/2025
HK Audio Appoints Business Development Manager For France
HK Audio has taken a significant step in its international expansion efforts with the appointment of Thomas Garin as its new Business Development Manager for France.
Garin becomes the first specialist in this role within the long-running partnership between HK Audio and distributor Algam, marking a strategic move to strengthen the brand’s presence in the French market.
In his new position, Garin will collaborate closely with Algam's sales team to explore new market opportunities, grow HK Audio’s footprint, and boost visibility—particularly within France's rental and installation sectors. He will report directly to Marco Zeidler, Head of Sales Western Europe, who oversees the company’s activities in France and its collaboration with the Algam Group.
Garin brings extensive technical expertise and international experience, having spent many years in the professional audio and lighting industry and developing strong credentials in B2B sales, distribution management, and strategic business development.
"I have known HK Audio and its competitors for over 20 years, from my first Lucas 600 to mixing FOH for events with up to 1,000 people," said Garin. "Representing this brand today feels like coming full circle."
Industry leaders expressed strong confidence in the new appointment.
"With Thomas joining our team, we are taking the long-standing relationship between Algam and HK Audio to the next level, also in strategic terms," noted Gérard Garnier, President of Algam.
Stephane Pataud, Division Director Algam Audio, added: "After a long and careful search, we are delighted to welcome Thomas to our team. His personality, experience, and skills will help us to further develop the market together with HK Audio, especially in the rental and installation sector."
HK Audio's leadership echoed the enthusiasm. "Thomas Garin brings exactly the right mix of market knowledge, strategic vision, and practical experience that we need for the next phase of growth in France," said Christian Jordan, Head of Sales and Marketing at HK Audio. "We are very pleased to have him on board and are convinced that he will significantly advance the HK Audio brand."
www.hkaudio.com
Garin becomes the first specialist in this role within the long-running partnership between HK Audio and distributor Algam, marking a strategic move to strengthen the brand’s presence in the French market.
In his new position, Garin will collaborate closely with Algam's sales team to explore new market opportunities, grow HK Audio’s footprint, and boost visibility—particularly within France's rental and installation sectors. He will report directly to Marco Zeidler, Head of Sales Western Europe, who oversees the company’s activities in France and its collaboration with the Algam Group.
Garin brings extensive technical expertise and international experience, having spent many years in the professional audio and lighting industry and developing strong credentials in B2B sales, distribution management, and strategic business development.
"I have known HK Audio and its competitors for over 20 years, from my first Lucas 600 to mixing FOH for events with up to 1,000 people," said Garin. "Representing this brand today feels like coming full circle."
Industry leaders expressed strong confidence in the new appointment.
"With Thomas joining our team, we are taking the long-standing relationship between Algam and HK Audio to the next level, also in strategic terms," noted Gérard Garnier, President of Algam.
Stephane Pataud, Division Director Algam Audio, added: "After a long and careful search, we are delighted to welcome Thomas to our team. His personality, experience, and skills will help us to further develop the market together with HK Audio, especially in the rental and installation sector."
HK Audio's leadership echoed the enthusiasm. "Thomas Garin brings exactly the right mix of market knowledge, strategic vision, and practical experience that we need for the next phase of growth in France," said Christian Jordan, Head of Sales and Marketing at HK Audio. "We are very pleased to have him on board and are convinced that he will significantly advance the HK Audio brand."
www.hkaudio.com
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