HK Audio Appoints TR Electro Stereo

HK Audio has named TR Electro Stereo as its new distribution partner for Israel, with the Tel Aviv-based company taking immediate responsibility for the distribution and support of the manufacturer's professional audio portfolio across the country.

Founded in 1986, TR Electro Stereo has established itself as one of Israel's leading distributors of sound systems, smart home technology and DJ equipment. Under the new agreement, the company will provide dealers, systems integrators and end users with access to HK Audio's range of sound reinforcement solutions, supported by local technical expertise and customer service.

Announcing the partnership, Isabelle Wear, Head of Sales MEA & APAC at HK Audio, said: "We’re delighted to welcome Bar, Kobi and the entire team at TR Electro Stereo as HK Audio's new distribution partner in Israel. Their market expertise, technical knowledge and customer-focused approach make them an excellent fit for our brand and our ambitions in the region.

"We would also like to thank Shalmon Music for their dedication and commitment in representing HK Audio over the past years. Their contribution to developing the brand in the Israeli market has been greatly appreciated. Looking ahead, we are excited to work alongside TR Electro Stereo to further strengthen HK Audio's presence and deliver even greater value to customers and partners."

TR Electro Stereo said the agreement will strengthen the availability of HK Audio products in the Israeli market while expanding its own professional audio offering.

"We are proud to become HK Audio's official distribution partner in Israel," said Bar Ben Yehoshua, Vice President of TR Electro Stereo.

"HK Audio's reputation for innovation, performance and reliability makes it a natural addition to our professional audio portfolio. We see significant opportunities for HK Audio in the Israeli market and look forward to expanding the brand’s presence across the professional audio, installation and live sound sectors and are confident this partnership will create new opportunities and deliver exceptional solutions for our dealers, integrators and customers."

The appointment takes effect immediately.

hkaudio.com