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Atlona Appoints Regional Sales Manager

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Atlona has appointed Amy Hacker as Regional Sales Manager for the Great Lakes Region, effective immediately.

Reporting to CEO Ilya Khayn, Amy will focus on driving commercial AV business in Indiana, Kentucky, Michigan, Ohio, West Virginia and western Pennsylvania.

Amy joins Atlona from Panduit, with a successful track record in several product management and business strategy roles. In her most recent position as Commercial Strategy and Enablement Manager, Amy worked closely with the Atlona team to lead sales integration efforts, strategy planning, and business development goals between the two brands. She has been intimately familiar with Atlona since before Panduit’s acquisition of the company in January, when she was actively involved in researching AV manufacturers for possible purchase. She has since become tightly integrated with the broader Atlona team, and has built a deep understand of how Atlona's AV over IP and circuit-based systems integrate with network, or Layer 1, infrastructure.

Amy's experience managing Layer 1 infrastructure solutions for Panduit brings a different perspective to the topic of AV and IT convergence. Her vast knowledge provides a problem-solving approach that will offer exceptional value to systems integrators, consultants and dealers/distributors as they navigate a quickly evolving market with fresh new challenges and opportunity. These strengths, along with Amy’s strong relationship skills and customer-first philosophy, adds substantial power to an already robust North American sales force.

"Since Atlona joined the Panduit family, we have spent a great deal of time proactively educating the commercial AV channel on how to build a Layer 1 infrastructure to best support your AV system," said Hacker. "My involvement in this strategy was instrumental in educating myself about the commercial AV industry, and the unique challenges that our partners and end users face with AV and IT convergence. I look forward to driving tighter integration between AV and IT based on what Atlona and Panduit collectively bring to this industry."

Amy sees significant opportunity for these integrated solutions in K-12 and higher education facilities around the Great Lakes Region. She is particularly bullish on Atlona’s most recent AV over IP innovations – notably, the new OmniStream Zero UI application and ongoing enhancements to the company's Velocity IP-enabled AV control solution.

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