Broadcast News

Bookmark and Share
18/04/2018

Atlona Appoints Sahara AV As UK Manufacturer's Representative

News Image
Atlona has appointed Sahara AV as its new UK manufacturer's representative.

Sahara AV will now work closely with systems integrators, consultants and end users to demonstrate, deliver and support Atlona's family of signal management and control systems.

Both companies have a set a goal to move more commercial facilities to AV over IP solutions.

For more than 40 years, Sahara Presentation Systems has been distributing cutting-edge AV solutions and software through Sahara AV, primarily to the corporate, healthcare, retail, compulsory education and higher/further education (HE/FE) markets.

To achieve its goal of accelerating transitions to the network, Sahara AV will leverage Atlona's strengths in AV over IP and networked control, including its Atlona's OmniStream™ AV over IP distribution platform, second-generation Atlona Management Systems (AMS), and Velocity IP-based AV control solution. Shaun Marklew, Sahara AV's sales and marketing director, points to the very low latency and high reliability of OmniStream as a substantial Atlona strength; as well as the ability to quickly configure and organize AV over IP products and workflows by room, floor, building and/or site with AMS.

"Rather than just 'box shifting', we pride ourselves on collaborating with resellers and integrators on their projects from conception to installation," said Mr Marklew. "By working with Atlona, we are now in a stronger position to extend our reach into the many vertical markets we serve, and move our customers to networked systems and workflows that will bring new opportunities and efficiencies to their operations. Having developed reliable technologies that minimize the impact of AV systems on users' networks and solve technical AV challenges, Atlona is a trusted brand at the forefront of the global AV over IP transition—and a welcome addition to our family of market-leading commercial AV manufacturers."

With its Innovation Centres in London, Leeds, and Edinburgh, and a 290,000-square foot facility housing an extensive AV product inventory, Sahara AV represents a wide range of audio, networking, and infrastructure gear from vendors complementary to Atlona such as Hitachi, Matrox, NEC, and Panasonic. This spring, Sahara AV representatives will offer frequent training courses on the end-to-end Atlona product line at its Edinburgh, Leeds and London Innovation Centres, and present Atlona solutions at road shows along complementary gear.

"Training our own team and end customers has long been a key factor in Sahara AV meeting its business and growth objectives," said Mr Marklew. "Atlona's strong emphasis on training and certification strongly aligns with our strategy. And since reliability is crucial to our customers, it's important to demonstrate in these initiatives exactly how that the Atlona brand stands for reliable products designed to protect facilities from downtime." 

atlona.com

saharaav.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

28/02/2020
Anevia To Introduce NEA-CDN® Content Delivery Network Solution
Anevia will introduce the latest version of its NEA-CDN® content delivery network solution to Middle East broadcasters and media channel managers atte
19/09/2017
TSL Systems Assist With University Project
TSL Systems has assisted with a recent project at the University of Gloucestershire media studies faculty. The company provided consultancy and system
13/09/2017
Artel Video Systems Announces RAVENNA Partnership
Artel Video Systems has announced a new partnership with RAVENNA. As the number of AES67-enabled devices continues to grow, switches and other network
12/09/2017
Square Box Systems Unveil New CatDV Panels
Square Box Systems has announced the release of an Advanced version of its Adobe Premiere Panel. In addition, the company has also unveiled a new Adob
01/09/2017
Timecode Systems Delivers For Dance Music Event
Timecode Systems has completed a project working alongside the team behind dance music event Sensation. Timecode Systems' SyncBac PRO and SyncBac VR s
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
11/08/2017
Pebble Beach Systems To Demo Marina
At IBC2017, Pebble Beach Systems will highlight how its ingest, content management and multi-channel automation solution can help broadcasters manage
10/08/2017
Square Box Systems Joins JB&A Workflow Solutions Tour
Square Box Systems is to participate in the JB&A Workflow Solutions Tour, it has been announced. The seminar series will take place on three separate
08/08/2017
Jeremy Rees Joins TSL Systems
Jeremy Rees has been named as the new Managing Director of TSL Systems. Mr Rees takes over the role from outgoing CEO Roger Henderson, who remains wit
03/08/2017
multiCAM Systems Expands Feature Set Of API
multiCAM Systems has expanded the feature set of the Application Programming Interface (API) for its all-in-one video production systems. Providing th
21/07/2017
G&D KVM Systems – For The Next Generation Of Broadcasting
Guntermann and Drunck GmbH have announced that at IBC 2017 they will once again arrive with a suitcase full of new products to excite visitors with KV
11/05/2017
CatDV And Square Box Systems At BroadcastAsia2017
Square Box Systems has announced that it will highlight the latest versions of its next-generation products for digital asset management and media ass
09/05/2017
Timecode Systems Heads To Cine Gear Expo 2017
Timecode Systems has announced that it will exhibit at Cine Gear Expo 2017, 2–4 June, Los Angeles. At the event, the company will demonstrate a new wa
03/05/2017
Timecode Systems Unveils UltraSync ONE
Timecode Systems has unveiled details of its new UltraSync ONE solution. Taking advantage of Timecode's sync ability, the UltraSync ONE has an increas
03/05/2017
AJA Video Systems Unveils New Features Of RovoCam Camera System
AJA Video Systems has unveiled new features of its RovoCam Camera System. At NAB 2017, the company revealed details of its RovoCam compact block camer