Broadcast News

Bookmark and Share

Atlona Appoints New US Commercial AV Business Representative

News Image
Atlona has appointed Mizzen Marketing as its new commercial AV business representative in the south-central US.

Mizzen Marketing will cover the states of Texas, Arkansas, Oklahoma and Louisiana (TOLA).

Founded in 2005, Mizzen Marketing maintains high visibility for the manufacturers and products it represents among systems integrators, pro-AV dealers, consultants and end users throughout the TOLA region. The company deliberately keeps its roster of manufacturer partners small, enabling them to focus full attention on furthering each company's regional marketing goals.

Dave Taylor, principal and founder of Mizzen Marketing, emphasises that Atlona's core strengths in switching and distribution, and emerging solutions in AV over IP and networked control, will complement equipment from other manufacturers on the Mizzen Marketing roster. The company also represents Absen LED displays, Atlas Technologies, Casio Lamp-free projection systems, Clockaudio microphone products, HRT wireless huddle room collaboration systems, Intevi digital signage and IPTV solutions, and RCI Custom plates and panels.

"As a market leader, Atlona has taken a strong position in our industry across AV distribution, management and control," said Mr Taylor. "Whether for conference rooms, worship centers, higher ed campuses, or other facilities looking toward AV/IT convergence, Atlona's solutions deliver the right mix of price, quality, reliability and performance to fit any need or budget. Through the strength of its OmniStream AV over IP and Velocity control system, Atlona is well-positioned to be an important player in the pro-AV industry's shift from legacy to IP-based infrastructures." 

Mizzen is currently planning to exhibit Atlona products and collaborate with them on training sessions at a regional trade show in Houston this October, during which Certified Technology Specialist (CTS) certification credentials will be granted. 

"Along with attending events, we visit our customers regularly to understand their needs, and learn about new projects or upgrades they have in the works," said Mr Taylor. "We then recommend our partners' products that address those needs, and even provide specifications and pricing upfront to help them plan their budgets. Our personalised approach goes a long way in winning new projects, and helping our customers solve problems."

"Our collaborations with the team at Mizzen Marketing over the years have been pleasant and productive, and their reputation for sterling customer service is well known throughout the TOLA territory," said Amelia Vrabel, director of sales, central and commercial distribution, Atlona. "We are excited at the opportunity to work with Mizzen Marketing in an official capacity, and further strengthen Atlona's partner network through the country."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Qvest Strengthens Position In Australia And New Zealand
Qvest is strengthening its position in Australia and New Zealand through the integration of tm stagetec systems. With the new Qvest Australia hub, the
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
Atlona Appoints Sahara AV As UK Manufacturer's Representative
Atlona has appointed Sahara AV as its new UK manufacturer's representative. Sahara AV will now work closely with systems integrators, consultants and
Additional Higher Level Courses Added To Atlona Academy Training Program
Atlona continues to ramp up its Atlona Academy training and certification program, adding new, higher level courses for systems integrators seeking to
Atlona Appoints New Manufacturer's Representative
Atlona has appointed Pro Tech Marketing as its new manufacturer's representative for the Rocky Mountain States. Pro Tech Marketing is to sell and supp
Atlona's CEO To Step Down
Atlona has announced that CEO and co-founder Ilya Khayn will depart on September 15, nearly three years after Panduit's acquisition of the company. Ja
Atlona Restructures Canadian Marketing Strategy
Atlona has restructured its Canadian market strategy to better serve dealers, consultants and integrators with three key partner appointments. Effecti
D&H Distributing Company Becomes Atlona's First IT Distributor
Atlona has appointed D&H Distributing Company as its first ever IT-focused manufacturer's representative. The company will focus exclusively on IT pro
Xilica Signs Distribution Agreement With Exertis Pro AV
Xilica® has signed a distribution agreement with Exertis Pro AV for Germany, Austria, Switzerland, Poland, and select CEE (Central & Eastern Europe) m
Atlona Strengthens Presence In The Residential AV Market
Atlona continues to strengthen its presence in the residential AV market through expansion of its partner network, with N & S Marketing becoming the l
Techex Appoints New Chief Executive
Techex has appointed Scott Kewley as its new Chief Executive. Scott Kewley joins Techex with an impressive career portfolio, having held transformativ
Atlona Appoints Regional Sales Manager
Atlona has appointed Amy Hacker as Regional Sales Manager for the Great Lakes Region, effective immediately. Reporting to CEO Ilya Khayn, Amy will foc
Atlona Selects New Commercial AV Manufacturer's Representative
Atlona has selected a new commercial AV manufacturer's representative for the Western Territory. Ewing-Foley Inc was selected and it will now represen
Atlona Appoints ETA As Its New Commercial Manufacturers Representative For Florida
Atlona has appointed Envision Technology Advisors (ETA) as its new commercial manufacturer's representative for Florida. The business relationship bec
Atlona Add Audio Geer To Manufacturer's Representative Roster
The extensive channel network of AV collaboration and control leader Atlona continues to grow with the addition of Audio Geer as its commercial AV man