Atlona Appoints New US Commercial AV Business Representative

Atlona has appointed Mizzen Marketing as its new commercial AV business representative in the south-central US.

Mizzen Marketing will cover the states of Texas, Arkansas, Oklahoma and Louisiana (TOLA).

Founded in 2005, Mizzen Marketing maintains high visibility for the manufacturers and products it represents among systems integrators, pro-AV dealers, consultants and end users throughout the TOLA region. The company deliberately keeps its roster of manufacturer partners small, enabling them to focus full attention on furthering each company's regional marketing goals.

Dave Taylor, principal and founder of Mizzen Marketing, emphasises that Atlona's core strengths in switching and distribution, and emerging solutions in AV over IP and networked control, will complement equipment from other manufacturers on the Mizzen Marketing roster. The company also represents Absen LED displays, Atlas Technologies, Casio Lamp-free projection systems, Clockaudio microphone products, HRT wireless huddle room collaboration systems, Intevi digital signage and IPTV solutions, and RCI Custom plates and panels.

"As a market leader, Atlona has taken a strong position in our industry across AV distribution, management and control," said Mr Taylor. "Whether for conference rooms, worship centers, higher ed campuses, or other facilities looking toward AV/IT convergence, Atlona's solutions deliver the right mix of price, quality, reliability and performance to fit any need or budget. Through the strength of its OmniStream AV over IP and Velocity control system, Atlona is well-positioned to be an important player in the pro-AV industry's shift from legacy to IP-based infrastructures." 

Mizzen is currently planning to exhibit Atlona products and collaborate with them on training sessions at a regional trade show in Houston this October, during which Certified Technology Specialist (CTS) certification credentials will be granted. 

"Along with attending events, we visit our customers regularly to understand their needs, and learn about new projects or upgrades they have in the works," said Mr Taylor. "We then recommend our partners' products that address those needs, and even provide specifications and pricing upfront to help them plan their budgets. Our personalised approach goes a long way in winning new projects, and helping our customers solve problems."

"Our collaborations with the team at Mizzen Marketing over the years have been pleasant and productive, and their reputation for sterling customer service is well known throughout the TOLA territory," said Amelia Vrabel, director of sales, central and commercial distribution, Atlona. "We are excited at the opportunity to work with Mizzen Marketing in an official capacity, and further strengthen Atlona's partner network through the country."

atlona.com