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Atlona Appoints Kor Media Pro

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Atlona has named Miami-based Kor Media Pro as its new manufacturer's representative for the State of Florida, effective immediately.

Specialising in the AV market, Kor Media Pro has deep expertise in AV over IP, lighting, projection, and pro sound, as well as a solid understanding of the key trends driving the market.

With the goal of expanding Atlona's brand awareness and market share in the busy Florida AV/IT market, Kor Media Pro has hit the ground running with in-person sales calls, product demos and training of AV dealers and system integrators. They also provide dependable, personalised support to system integrators, as they conduct site surveys and design and deliver the cost-effective AV solutions their customers require.

"When we call on system integrators and dealers, Atlona is the brand we often lead off with to kickstart the conversation," said Corey Silverman, President of for Kor Media Pro. "As we focus intently on key AV verticals, notably education and corporate, Atlona is at the epicenter of the premium AV over IP and control solutions our dealer network strives to deliver."

Silverman cites the OmniStream™ AV over IP platform and the Velocity™ IP-based AV control platform—which enables remote room scheduling, device management, and control—as particularly valuable to today’s networked AV systems.

"Velocity is advantageous because it's a very solid, IP-based solution that supports BYOD and touch panel control," Silverman said. "For AV over IP networks, OmniStream is a highly customizable, cost-effective solution that can pump out 4K 4:4:4 HDR video resolution, something customers are really looking for today.” He adds that he’s been extremely impressed with the level of technical support his sales agency has been receiving from the folks at Atlona, as well as their parent company, Panduit, in their business development endeavours."

At its Miami headquarters, Kor Media Pro has a showroom of gear that customers can see, space for hosting training sessions, as well as a conference room configured to show off the capabilities of Atlona AV control systems. They’re also putting together Atlona demo kits that they can take on the road to show the dealers and integrators that then resell Atlona products to the end user.

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