PROVYS Scales New Heights In Africa

In the land of Kilimanjaro where modern communication technologies are proceeding at breakneck speed, Azam TV have established themselves as a major broadcaster serving the territories of Tanzania, Kenya and Uganda, writes Jiri Janiga, Overseas Sales Manager, Provys.

Located in the former Tanzanian capital city of Dar es Salaam, Azam TV have embarked upon a programme of expansion requiring the most modern technological management tools to assist them in this venture. It should be noted that Azam TV is not only a broadcast station operating standard TV channels, but is also a renowned producer of a wide range of entertainment content.

Following a fierce tendering process, the Provys team came out on top and will shortly be commencing an on-site installation to be quickly followed by familiarity and user training sessions in Provys head office in the beautiful city of Prague.

Initially, Provys presented the whole range of their broadcast management modules including production and resource planning, programme scheduling, rights management and advertisement sales. As a starter, Azam TV selected for the primary installation the broadcast scheduling and rights management modules. Since the beginning, Azam TV have been using standard Microsoft software in an effort to control their broadcast administration processes but with the ever increasing complexity associated with an increasing number of channels, it soon became apparent that more sophisticated management tools would be required.

A major attribute of Provys software is that numerous operators can work in the same module, on the same project and even on the same playlist page, at the same time. This facility enables multiple sharing opportunities, simultaneous teamwork, without the usual delays, thus enhancing the efficiency, the effectiveness and therefore the profitability of the organisation. Real-time information regarding the validity of content rights is available to all users at all times. Rights contracts usually contain options to use the given content for a set number of broadcasts within a given timeframe.

Historically, it has been all too easy to miss the deadline and lose the opportunity to broadcast a re-run prior to expiry. Provys rights management software monitors all rights and deadlines and prompts the station when a rights expiry is approaching, allowing them to fully utilise the content within the validity terms.

"When selecting an appropriate system for our organisation, paramount amongst our considerations was the ability of the new system to grow along with our own development objectives and at the same pace. The potential to add new channels both quickly and efficiently was of critical importance. Therefore, we selected Provys as the system which most perfectly matched our demands," says Ms. Stellah Adams, Head of Planning, Azam TV.

The management of Provys are extremely excited by this challenging but very important first step on the African continent which they view as the beginning of a new dimension for the whole Provys team. Modern technologies are by their nature expensive, and especially top of the range products, and many broadcasters have to operate within strict budgetary constraints, thus creating a number of difficulties when negotiating in a price sensitive market. Provys are therefore delighted to see that Azam TV have recognised the superiority of their software and like the summit of the volcano, Kilimanjaro, their choice has reflected the peak product on the market today.

Hot stuff, eh?

www.provys.com

This article is also available to read at BFV online.