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14/02/2013

Spoke Aid STV Consumer Interaction

Consumer engagement specialists Spoke have won a two year contract with STV.
Spoke has been tasked with creatively increasing interaction between STV and its consumers, to help them build relationships and connect with communities on air and online.
Spoke, who offer social TV and other interactive services for numerous broadcasters, will become STV’s partner for the provision of mobile and other interactive services.
STV broadcasts on Channel 3 in Scotland, reaching over 4 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain’s Got Talent, strong home-grown productions and the most comprehensive local news service in the UK. STV has also recently been awarded Local TV licenses for Edinburgh and Glasgow.
Elizabeth Partyka, Deputy Director of Channels at STV, said: "We understand the importance of engaging with our consumers across multiple platforms. We chose to partner with Spoke because of their experience providing interactive services to other broadcasters and digital media companies but also because of their creative ability and deep understanding of cross-platform consumer engagement."
Jane Thomas, Interactive Services Director for Broadcast at Spoke, commented on the win: "We’re delighted to add STV to our portfolio of broadcast clients. Being creative partner and service provider will allow Spoke to demonstrate our creativity and trusted service delivery and we look forward to implementing innovative ideas to increase interaction between STV and their consumers."
 www.spoke-interactive.com
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