Broadcast News

Bookmark and Share
13/04/2010

A New Eco-Hero For The PlayStation Generation

History is littered with examples of brands trying to reinvent themselves to appeal to a new generation, but for one of literature’s most successful franchises, all that’s required is a return to its roots – literally.
Since he first swung onto the world stage in 1912 the bare-chested, savage yet principled character of Tarzan has struck a chord with generation after generation as he fights to protect the jungle, its resources and its inhabitants. Now, almost a hundred years later, a partnership between the Edgar Rice Burroughs estate and one of Britain’s hottest writers is set to bring Tarzan the Eco Warrior to the PlayStation generation, with a new series of Tarzan novels.
"We’ve seen plenty of examples of literary brands being reinvented by new writers anxious to engage new young audiences, but it can be dangerous territory," said branding expert KD Adamson. "However, in the case of Tarzan there’s no search for a new angle: he’s been saving the planet for nearly a hundred years. On this occasion it’s a question of the audience catching up with Tarzan rather than the other way around."
The power of a global brand isn’t an absolute guarantee of success and before committing to the new series, the first of which ‘Tarzan, The Greystoke Legacy’ is set to appear in 2011, the Edgar Rice Burroughs Estate looked carefully for an author who could match the vivid storytelling which originally brought Tarzan to life and inspired millions including environmentalist Jane Goodall.
Andy Briggs, whose credits include the highly successful Hero.com and Villain.net book series, now in negotiation for an animated TV series, and a string of scriptwriting credits for the likes of Disney and Paramount Pictures has already been involved with iconic franchises such as Highlander and Judge Dredd. For him, the character of Tarzan and his beliefs are ripe for re-booting. Tarzan remains the iconic hero, the man raised by apes and protector of the wild but in the 21st century he is edgier and more feral.
"Tarzan has more perils to face now: warring rebels, poaching of endangered animals, illegal logging and the decline of the environment are all issues that resonate with younger audiences," explained Andy. "He combines untamed savagery and power with a deep morality and love for the environment which genuinely speaks to them, as does the perennial love story of Tarzan and Jane, although Jane now carries an iPod."
The combination of strong writing, a global icon and the up-coming Tarzan centenary provide the perfect springboard for what looks likely to be a major series of books with an inevitable cross-over to film and merchandising. It is a combination which Julian Friedmann, agent to both Andy Briggs and Edgar Rice Burroughs, Inc. believes has all the right ingredients.
"Avatar was a huge movie but the story behind it was really about respecting and protecting indigenous species and communities at the expense of profit, and those are Tarzan’s brand values in a nutshell," said Julian Friedmann. "We will have the first chapters ready shortly and will be presenting them to publishers at the London Book Fair in a couple of week’s time."
(BMcN/GK)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/04/2017
Production News : Filming Commences On New Drama Series
Filming has commenced on a new drama series by Vox Pictures. The eight-part thriller, Un Bore Mercher/Keeping Faith, is a joint commission by BBC Wale
05/10/2017
Production News : ITV Announces New Consumer Series
ITV has announced details of a new three-part series, How To Spend It Well At Christmas (W/T). The consumer series will be hosted by Phillip Schofield
31/05/2017
Production News : Sky Atlantic To Launch New Series Of Riviera
Sky Atlantic is to launch a new series of Riviera, a 10-part drama created by Oscar-winning writer and director, Neil Jordan (The Crying Game, The Bor
25/05/2017
Production News : E4 Commissions New Series Of 'Don't Tell The Bride'
E4 has announced the commission of 18 new episodes of the show which sees grooms take control of their wedding day leaving the bride -to-be clinging t
10/05/2017
New EditShare Single-Node XStream EFS 200 And 300 Series Opens Doors
The solution delivers more affordable, high-performance, scale-out storage options for small to mid-size productions. Until today, the only option for
27/03/2017
Production News : Channel 4 Announces New Docu-Drama Series Nightmares
Channel 4 has announced the commission of Nightmares, to be produced by Eleven; a docu-drama series will depict chilling tales of real life horror sto
16/03/2017
Production News : Still Game To Return For New Series
BBC one has announced that comedy series Still Game has been commissioned for a new series. The news follows the show's successful return to televisio
11/03/2020
Dielectric To Debut New DCR-Q Series At NAB 2020
Dielectric breaks through existing size and weight constraints of low-band VHF antennas with the debut of its new DCR-Q Series at the 2020 NAB Show. T
27/02/2020
Production News : ITV Commissions Two New Series
ITV Entertainment has commissioned two new series for weekend mornings, beginning in April. Kate Garraway and father and son duo Martin and Roman Kemp
24/01/2020
Production News : BBC Two Announce New Chris Packham And Ella Al-Shamahi Series
BBC Two have announced the commission of a new Chris Packham and Ella Al-Shamahi series, in which they will create a waterhole in Tanzania, under the
30/10/2017
New Generation Of Storytellers Choosing Avid 'First'
Avid has announced strong uptake from new users across the globe for its First family of creative tools, that are empowering a new generation of aspir
10/08/2017
Production News : Dragons' Den Returns For New Series
BBC Two has announced that Dragons' Den is to return for a fifteenth series. The latest run of 14 episodes will commence on Sunday, 20 August. Peter J
07/08/2017
Production News : New Series Of Celebs Go Dating Confirmed
E4 has confirmed that reality television show, Celebs Go Dating, is to return for a third series. The latest offering will see seven more famous faces
02/08/2017
Production News : Filming Begins On New S4C And BBC Wales Crime Series
Filming has started on a new eight-part crime series, 'Hidden/Craith', in Snowdonia, North Wales. The show will premiere in the Welsh language on S4C
01/08/2017
Clear-Com's LQ Series Making New Communication Connections
Clear-Com has announced that it will present the latest updates to its LQ Series of IP interfaces at IBC 2017. The enhanced LQ Series adds SIP capabil