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13/02/2012

Are Brands The New Broadcasters?

A set of seminars are set to explore the recent trend of brands becoming broadcasters.
A series of seminars at the Broadcast Video Expo (BVE) will discuss the recent increase of B2B and B2C brands using video to promote their products and to launch new initiatives – and creating it themselves.
This area of interest will make up an entire one-day strand in which the organisers and speakers will question: 'Are brands the new broadcasters?'.
Today’s marketing campaigns increasingly involve some element of online activity and video. Over the last few years more and morebrands have started to set up their own in-house studios because video plays such an integral part in their marketing campaigns and, as a consequence, have used BVE to source equipment. At the same time, ‘traditional’ marketing agencies are following suit to keep up with client demand.
Anyone looking to expand their brands’ reach by using video marketing methods will find plenty of strategic advice and insider tips throughout the day, with companies including Red Bee Media, Fox International, Thinkbox and Upfront A sharing their expertise, led by the session chair David Brooks, Editorial Researcher for BRAD Insight. A visit to the exhibition will also provide practical help with regard to the equipment and infrastructure required for setting up studios, post-production facilities and workflows.
For more information on this seminar strand visit:www.bvexpo.com
(LB)
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