Christine Madden Appointed As Executive Marketing Director Disney Channels UK And Ireland

Disney Channel UK has announced that Christine Madden is joining as Executive Marketing Director for Disney Channels UK and Ireland.
She will report to Michael Cairns, General Manager, Disney Channels, UK and Ireland.
In this newly established role, Madden will oversee all on-air and off-air marketing strategies for the channel. In addition, she will work closely with the other divisions of The Walt Disney Company to continue to build Disney Channel's successful franchises.
Michael Cairns, General Manager, Disney Channels UK and Ireland commented: "Christine Madden joins us with a wealth of marketing experience from some of the UK's leading broadcasters. She will be instrumental in helping to continue to build the Disney Channel brand in UK and Ireland."
Madden added: "This is a great opportunity to work on a global entertainment brand that continually delivers successful television shows worldwide. I look forward to focusing on developing innovative and exciting marketing campaigns that resonate with kids and parents across the UK."
Madden brings to the channel extensive experience in marketing, brand management and commercial exploitation. She joins Disney Channel after six years at BBC One where she was Head of Marketing and was responsible for the channel's re-positioning in 2002, which resulted in a significant lead increase over its competitors. She also project led a variety of high-profile launches and events including '4th Eastenders', 'Planet Earth', 'Life On Mars', 'Doctor Who' and Saturday night entertainment.
More recently, she launched Thinkbox TV, the centralised trade marketing body for commercial television, whose shareholders include ITV, Channel 4, Five, Sky and Viacom. The body was set up to help advertisers and agencies maximise the television media.
Further information is available at: www.disneychannel.net.
(KMcA)