Disguise Partners With UK House

Disguise is partnering with UK House to bring a state-of-the-art virtual production studio to SXSW for the very first time.

Visitors to the venue at Downright Austin can hop on a motorbike from UK to US in an immersive experience in partnership with the UK Advertising Exports Group (UKAEG). Visitors will also experience first-hand how a commercial can be filmed using a virtual production studio in our Accelerator Course taster for Advertising along with other special events and talks.

"Disguise sits at the intersection between technological innovation and creative storytelling - unleashing game changing possibilities for immersive experiences and entertainment. In our first-ever appearance at SXSW, in partnership with UK House, we are thrilled to bring a taste of the same technology powering Adele’s Las Vegas residency, the NBA's state-of-the-art LED court for All-Star 2024, Snapchat's AR integration and Hollywood blockbuster films to Austin," said Disguise CXO Alex Wills. "Together we will explore how to stand out from the crowd, get people talking about your brand and create the most immersive, engaging concerts, experiences and films the world has seen."

Starting from 8 March, Disguise will host a 4-day programme with five different talks, exclusive demos, a taster course for virtual production and a full-day immersive activation held.

Highlights include the following:
ADVenture: An immersive experience
In collaboration with UK Advertising Exports Group (UKAEG) and companies including Chrome, Cube, Experience12 and Preevue, and featuring the world's most advanced fully electric motorbike from Arc motorbikes; SXSW attendees will be transported from London to the US in just 10 seconds, culminating in the creation of personalised social media content.

How we turned LA's SoFi stadium into a virtual ocean
Speakers from LA Rams, Snapchat and Meptik will explore how they used AR technology to transform LA's SoFi Stadium into a virtual ocean for Princess Cruises' brand activation, making waves in the worlds of sports and brand engagement.

Virtual Production Accelerator - Advertising Production Special
A free Virtual Production Accelerator training course on Sunday at 14:30pm. Taught by Disguise experts, this course will take attendees through the benefits of using virtual production for commercials and how the technology can be used in practice. All course attendees will get to experience first-hand, exactly what goes into a virtual production shoot.

Visit Disguise's virtual production studio at UK House at Downright Austin, A Renaissance Hotel located at 701 E 11th St.

www.disguise.one