Broadcast News

Bookmark and Share
26/10/2007

Disney Channel Launches Playhous Disney +

Disney Channels UK has announced the launch of new preschool channel Playhouse Disney +, the UK's first 25 minute staggercast. Playhouse Disney + will broadcast to over millions of Sky customers alongside sister channel Playhouse Disney from 30 October as part of the 'Kids Mix' of basic channels.
Playhouse Disney uses creative storytelling and engaging characters to help make learning a playful experience for preschoolers. Shows like 'My Friends Tigger & Pooh', 'Mickey Mouse Clubhouse' and 'Little Einsteins' each tackle different areas of child development, from early maths to social interaction, problem solving to teamwork, and Playhouse Disney + aims to help reinforce these positive messages through repetition. The new adjacent channel positions at the top of page 2 of Sky's EPG mean preschoolers can now watch their favourite show again with one touch of the remote.
Parenting expert, Eileen Hayes commented: "Preschoolers love repetition. The cry of 'again! again!' will be familiar to most parents, whether it applies to songs and rhymes, games, playing with a toy or watching a favourite TV show. The reason for this is that very young children feel most secure when they have some recognizable structure and routine to their day, and the repetition of familiar things provides this and helps them to feel reassured about their world."
Rob Gilby, MD Disney Channels UK commented: "Playhouse Disney aims to help parents raise happy, well-rounded children and part of this is offering a schedule tailored to their needs. Most staggercast channels are based on the concept of timeshifting alone hence the standard plus one approach.
Playhouse Disney + takes into account both timeshifting and potential repetition, which we hope will offer more flexibility for parents and preschoolers."
The launch of Playhouse Disney + coincides with new series 'Bunnytown', a music-filled, humour-filled puppet variety show for preschoolers, produced at Elstree Studios. The show is designed to support children as their understanding of, appreciation for and participation in humour burgeons during preschool years. It premieres on Playhouse Disney at 3 November at 9am with an immediate repeat on Playhouse Disney +.
Playhouse Disney is one of the UK's leading preschool channels and became available to Sky customers as part of the 'Kids Mix' of basic channels on the 16th March 2006.
In June 2007, the channel launched Playing for the Planet, the first environmental initiative aimed at preschoolers, following new research that found parents were crying out for ways to teach their kids about the environment.
The Playing for the Planet guide is packed with interactive games, hints and tips on green activities for preschoolers and is available to download from www.playhousedisney.co.uk/playingfortheplanet.co.uk
Worldwide, Playhouse Disney has set the standard for preschool television with its learning-based programming that encourages preschoolers to imagine and learn through programming that is guided by a curriculum that is focused on multiple areas of child development.
Playhouse Disney programming addresses physical, emotional, social and cognitive development; thinking and creative skills as well as moral and ethical development through carefully constructed themes, storylines and characters.
(DS)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

08/06/2007
Disney Channel Signs IPTV Programming Deal with Tiscali
Disney Channel has announced that it had signed an IPTV (Internet Protocol Television) deal to supply its three Disney branded channels - Disney Chann
20/10/2008
Disney Deal With BT Vision On Kids
Disney Channel UK has signed a new deal with BT Vision allowing viewers to watch Disney Channel and Playhouse Disney programming on demand in a Disney
03/04/2007
Disney Channel Signs Multi-Year Deal With DIGITURK
Following on the heels of successful Channel launches in Poland and South Africa, Disney Channel has signed a multi-year deal with DIGITURK to bring t
07/06/2024
Channel 4 Sales Launches New Partnership With giffgaff
Channel 4 Sales has launched a new partnership with giffgaff, which will see the mobile phone network tying in with the universe of upcoming Channel 4
21/05/2024
PlayBox Expands Broadcast Channel Management And Playout Infrastructure
PlayBox Neo has expanded the broadcast channel management and playout infrastructure at the Cairo headquarters of Nilesat, one of the largest telecomm
17/05/2024
E45 Unveils Channel 4 Diversity In Advertising Campaign
Skincare brand E45 has unveiled its Channel 4 Diversity in Advertising Award-winning campaign, shining a light on the lived experiences of Trans peopl
13/05/2024
MSolutions Establishes Channel Partnership In North America
MSolutions has established a channel partnership in North America with Symco acting as its regional manufacturer's representative, effective immediate
13/05/2024
Vidzemes TV Selects PlayBox Neo Channel-In-A-Box Playout
Latvian free-to-air broadcaster Vidzemes TV has chosen PlayBox Neo Channel-in-a-Box playout to expand the technical facilities at its studio headquart
10/05/2024
Channel 4 Streaming Jumps In April
Channel 4 streaming grew 22% year-on-year in April, with a total of 6.5 billion viewer minutes, according to new BARB data. The new figures show viewi
14/02/2023
beIN Adds 4K UHD Channel To Its OTT Platform
beIN Media Group (beIN), the global sports and entertainment broadcaster, added a 4K UHD channel to its OTT platform, beIN CONNECT, to stream the FIFA
10/02/2023
Channel 4 Commissions 'The Joe Lycett Live Show'
Channel 4 has commissioned 'The Joe Lycett Live Show', a new 5x60 weekly Friday night comedy show hosted by award-winning comedian Joe Lycett live fro
09/02/2023
Channel 4 And NFTS Announce New Partnership
Channel 4 and the National Film and Television School (NFTS) have announced a new three-year partnership to provide practical training and development
07/02/2023
VStream Media Aquires AJA Ki Pro GO Multi-Channel H.264 Recorder
VStream Media has provided remote live production services since before they became an industry standard in their market. The company offers technical
02/02/2023
BBC Reveals Presenter Line-Up For News Channel
Brodcaster BBC has unveiled its presenter line-up for its news channel. Matthew Amroliwala, Christian Fraser, Yalda Hakim, Lucy Hockings, and Maryam M
23/01/2023
Increased Channel Counts Make DiGiCo Quantum 338s Ideal For George Ezra's 2022 Arena Tour
BRIT Award-winning, multi-platinum selling, mellow, modern-day troubadour George Ezra completed his third album Gold Rush Kid in July last year, swift