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03/04/2007

Disney Channel Signs Multi-Year Deal With DIGITURK

Following on the heels of successful Channel launches in Poland and South Africa, Disney Channel has signed a multi-year deal with DIGITURK to bring the leading kids' TV brand, Disney Channel, to Turkey.
Disney Channel will be available to subscribers on 29 April, 2007 when it launches exclusively with DIGITURK.
Disney Channel's newest affiliation agreement will be under the management of Giorgio Stock, Senior Vice President and Managing Director, Disney Channel Italy.
John Hardie, Executive Vice President and Managing Director, Disney Channels EMEA, said: “Disney Channel continues to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to new consumers. Under the daily management of Giorgio Stock and with the expertise of our new partner DIGITURK, we are poised to build Disney Channel into the leading kids' TV brand in Turkey."
Ertan Özerdem, General Manager, DIGITURK said: "We pride ourselves in bringing high quality channels to our subscribers and are delighted to enrich our offering with Disney Channel, which will appeal to both families and kids alike."
Disney Channel Worldwide represents the most successful portfolio of kids’ channels in the world and reaches more than 600 million viewers in over 100 countries in the U.S., Europe, the Middle East, Asia Pacific, Latin America and Africa.
This latest agreement is in line with The Walt Disney Company’s strategic focus on expanding its businesses and brands into international markets.
Highlights of programming available in Turkey for the first time on Disney Channel are:
  • Hugely popular live action series - That's So Raven, The Suite Life of Zack & Cody, Hannah Montana and the brand new show Cory in the House
  • Disney Channel Original Movies including the global phenomenon, double Emmy Award-winning High School Musical
  • Contemporary animated series – hits including Kim Possible and American Dragon: Jake Long
  • Entertaining and learning-focused series for preschoolers: Mickey Mouse Clubhouse, Disney’s Little Einsteins and coming soon, the highly anticipated My Friends Tigger & Pooh
  • The very best of Disney Feature films for the family such as Finding Nemo and Little Mermaid
Disney Channel Turkey will be localised for the market with dubbed programming, promos and interstitials.
Disney Channel will be broadcast on DIGITURK on channel 67.
(DS/SP)
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