Magentum announces the appointment of Managing Director

Magentum has announced the appointment of Julia Lamaison as its Managing Director.
Lamaison, formerly Controller of Programme Strategy at ITV, will head up Magentum, the joint venture between Oliver & Ohlbaum Associates and David Graham & Associates.
Magentum aims to bridge the gap between high level strategy and detailed analysis of consumer behaviour using a variety of analytical techniques and interpretative skills to provide clearly focused insights and strategies to its clients.
Julia Lamaison said: “In today’s complex media environment, channel owners and content producers need to be able, not only to understand viewer behaviour and consumer trends but also to use the insights they give to focus their creative ideas and future development. At Magentum we aim to plug this gap, and really understand what the scary data means. The market place is so much more competitive now. The work we are doing is different, it is very client focused and will help the smart media companies stay ahead of the pack.”
Lamaison will be at the Media Guardian Edinburgh International Television Festival in August and available to discuss Magentum and its services in more detail.
(GB)