Broadcast News

Bookmark and Share

NAB Offers Session Tracks Focused On Digital Strategies

Television and radio broadcasters are utilizing new digital strategies to execute campaigns across multiple platforms, engage viewers and generate new revenue.
Next week at the NAB Show in Las Vegas, two conference programs will address this evolution: Digital Think Tank for television on Tuesday 8 April and the Digital Strategies Exchange for Radio on Wednesday 9 April, both part of the Broadcast Management Conference.
These session tracks are designed for general managers and principal digital managers of stations and groups who have major responsibility for developing content and/or generating digital revenue.
During NAB Show's Digital Think Tank, to be held on Tuesday 8 April, from 2.30pm to 6.30pm, digital experts from companies including Google, Facebook and Twitter will discuss strategies, products and services that impact digital revenue including native advertising and ad exchanges.
The program's networking events and reception will give digital managers and station general managers the opportunity to exchange ideas. Digital Think Tank is sponsored by Internet Broadcasting.
On Wednesday 9 April at 9.30am, GM Primer: Digital Agencies focuses on issues that management must consider when deciding how to package and market the station's digital services. Twenty-five digital managers will also participate in a special Google AdWords Certification training class.
The Digital Strategies Exchange for Radio (DSX4r), presented by NAB Labs, is a one-day workshop on Wednesday 9 April. It focuses on the new technologies affecting radio and provides non-technical managers with the tools needed to leverage their digital assets.
Radio digital leaders will share a variety of best practices and updates on connected car technology, hybrid radio, digital audience measurement, branding, hiring, social media and new products. Additionally, there will be a lunchtime global digital perspectives keynote with radio futurologist, James Cridland of Media UK.

Top Related Stories
Click here for the latest broadcast news stories.

Anton/Bauer Receives Sustainability Award At NAB
Anton/Bauer has received the prestigious sustainability award at NAB for Salt-E Dog, the 9kWh sodium-powered battery. Launched in 2023, the NAB Excell
Sundance Digital offer digital asset management at NAB 2003
Sundance Digital have entered the digital asset management arena with a solution designed to overcome barriers that inhibit widespread access to, and
Channel 4 Streaming Jumps In April
Channel 4 streaming grew 22% year-on-year in April, with a total of 6.5 billion viewer minutes, according to new BARB data. The new figures show viewi
GatesAir Delivers China Digital Radio Systems
GatesAir has delivered turnkey China Digital Radio (CDR) systems to the Guangdong Broadcast Bureau technical centre inGuangzhou city, based in the Gua
Arqiva To Take Full Ownership Of Digital One Commercial DAB Multiplex
Arqiva has announced that it has agreed terms with Global Radio to enable it to acquire Global's 63% share in the commercial DAB multiplex Digital One
'No Date' For Digital Radio Switchover
There will be no date set for a switchover from FM to digital radio until the majority of listeners have voluntarily adopted digital radio over analog
BBC Radio To 'Extend Appeal - But Remain Distinctive'
A BBC Trust review has concluded that BBC Radio 3, Radio 4 and Radio 7 are much loved and highly valued by the millions of licence fee payers that lis
BBC Digital Radio Accelerates
BBC Radio has announced the launch of a new national digital radio transmitter in Wrotham, Kent. The new transmitter will be a key part in the transmi
Visix Launches Digital Signage Done Right
Visix has launched Digital Signage Done Right, a weekly podcast focusing on how best to use digital signs for visual communications. The series target
Digital Radio Boost For Motorists
At this week’s first ever conference about in-vehicle digital radio, senior executives heard Communications Minister Ed Vaizey welcome the progress ma
Irish Broadcaster Adds RTÉ Radio Player
The RTÉ Player, launched in 2009, has established itself as Ireland's premier on-demand service for programmes originally aired on RTÉ Television - wi
Signiant To Showcase Latest Version Of Digital Media Distribution Management Suite At IBC
Signiant has announced that it will be showcasing the latest version of the Signiant Digital Media Distribution Management Suite in the new IPTV Zone
IBM to display key digital technologies at IBC 2002
At IBC 2002 IBM will be demonstrating solutions that enable broadcast and entertainment companies, across the globe, to streamline operations, create
Digital Nirvana Integrates With Pikolo Systems
Digital Nirvana have announced integration of their Media Management Platform with Pikolo Systems. Pikolo Systems' Incident Tracker provides a digital
BBC Reveals Plans To Expand Digital Radio Coverage
More than a million additional people will soon be able to receive BBC national digital radio services under plans for a further expansion of the digi