Mediagenix Showcases DTV+ Preparation Strategy

Mediagenix is set to demonstrate how broadcasters can prepare for Brazil’s transition to DTV+ (TV 3.0) at SET Expo 2026, taking place at stand 15B.

The rollout of DTV+ (TV 3.0) is expected to transform Brazil’s broadcast landscape by combining the reach and reliability of traditional television with greater personalization, interactivity and data-driven viewer experiences.

As broadcasters adapt to the new operating model, the ability to manage content, metadata, scheduling and audience experiences across multiple distribution channels is becoming increasingly important.

Mediagenix's platform is designed to provide a unified operational foundation for content metadata, scheduling and personalization, supporting broadcasters as they develop interactive DTV+ services and deliver more tailored viewer experiences.

"Brazil is helping define what the next generation of television looks like," said Eric Carson, General Manager, Americas, Mediagenix. "DTV+ (TV 3.0) is much more than a new standard; it gives broadcasters the flexibility to manage live events, pre-programmed content and interactive services together. Mediagenix is the platform that powers the business of modern television, enabling broadcasters to launch new offerings faster, deliver interactive experiences, engage their audience with personalized content, and create new revenue opportunities, all while simplifying content operations."

At SET Expo, Mediagenix will demonstrate how its technology can streamline programming operations while supporting audience engagement and new monetization opportunities.

The platform uses a centralized content catalogue alongside unified metadata and rights management to reduce duplication and manual processes across distribution channels. Intelligent scheduling can automate programming based on business rules, semantic metadata and audience performance insights.

AI-powered curation is also designed to support personalized content experiences through semantic content understanding, intelligent discovery and contextual personalization.

The demonstrations will highlight how these capabilities can help broadcasters build more connected workflows as Brazil moves towards the next generation of television.

Visitors to SET Expo 2026 can meet the Mediagenix team at stand 15B to learn more about the platform and its approach to DTV+ (TV 3.0).