Ateme And Viamedia Team Up

Ateme has entered a strategic partnership with Viamedia to make programmatic TV advertising attainable for independent and regional video service providers via a single, cost-effective and proven solution.

Under the collaboration, Ateme's end-to-end monetisation platform is integrated with Viamedia’s ViaSSP supply platform and its established ties to local and national advertisers. The approach removes the need for operators to stitch together multiple vendors or build direct advertiser relationships, simplifying the rollout of targeted advertising and unlocking new revenue opportunities.

Designed for smaller operators that have historically faced barriers to entering the programmatic TV market, the joint offer combines production-proven technology with a shared pool of advertiser demand, easing complexity and operational burden.

Operators maintain ownership of their content, subscriber relationships and viewing experience while benefiting from access to a broader advertising marketplace. With Ateme's monetisation technology and Viamedia’s supply platform and sales infrastructure, they can launch advanced advertising with lower deployment risk and investment.

Ateme's monetisation platform is already in commercial use, supporting sophisticated advertising workflows at scale. Through the partnership, operators working with Viamedia can deploy these capabilities with a trusted ad partner and a streamlined operating model suited to their needs.

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