Gravity Media Deploys Rapid IP Production

Gravity Media has swiftly delivered an all‑IP production backbone for Lifted Entertainment’s I’m A Celebrity... The Wild Frontier, enabling filming in the mountain environment around Whistler, British Columbia. The rollout builds on nearly two decades of collaboration with ITV across the franchise.

The remote and logistically demanding setting required broadcast facilities to be established at speed without sacrificing the production values associated with a flagship ITV Studios entertainment format.

The installation encompassed 64 cameras in challenging terrain. Following the contract award earlier this year, Gravity Media moved rapidly from mobilisation to delivery, with detailed planning, coordination and collaboration ensuring the complex system was ready for production.

Moving cameras, equipment, materials and personnel across the area demanded careful scheduling, flexibility and close teamwork between Gravity Media and Lifted Entertainment.

Despite tight timelines and harsh conditions, the build was completed successfully, demonstrating a blend of technical expertise, operational agility and meticulous planning to deliver a large‑scale broadcast solution in a difficult environment.

Gravity Media is providing the core IP infrastructure, engineering expertise and operational support via its global teams. At the centre of the deployment is its Belgium‑based diPloy system, the company’s proprietary IP production environment that can be commissioned quickly, scaled as needs evolve and run reliably in remote, complex locations.

The project extends a relationship between Gravity Media and Lifted Entertainment that spans almost 20 years across multiple I’m A Celebrity series and other major entertainment formats, supplying scalable broadcast infrastructure so creative teams can focus on the programme.

www.gravitymedia.com