Audacy And Sonos Form Strategic Alliance To Expand Streaming Ads

Audacy and Sonos have announced a strategic partnership that includes Audacy serving as the exclusive U.S. sales and distribution representative for Sonos Radio's streaming inventory. 

Through the partnership, Audacy will leverage its best-in-class sales capabilities, technology and audio expertise to expand Sonos Radio's advertising business and strengthen monetization across the platform. The partnership reflects Audacy and Sonos's shared vision of maximizing the power of audio wherever and however people are listening, for both audiences and marketers. 

Sonos Radio's more than 100 stations will also be distributed on the Audacy platform, expanding access to Sonos Radio's curated music, artist channels, and mood-driven listening experiences. Listeners will be able to discover Sonos Radio stations across the Audacy app and web, with Sonos Radio featured alongside Audacy's popular owned-and-operated brands. In addition to distribution on the Audacy app and website, Audacy will also distribute Sonos Radio stations across various platforms, including Google Home, Alexa, and Apple Music. Audacy's complete portfolio of broadcast stations has been available on Sonos devices since 2020.

"Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities," said Michael Biemolt, President of Digital Sales, Audacy. "We're excited to bring the Sonos Radio stations across the Audacy platform alongside our leading radio and audio brands. Sonos Radio has built an exceptional listening environment with a loyal, high-value audience, and by leveraging our scale, technology and sales expertise, we'll help elevate their streaming business. This partnership is a natural fit and an exciting step forward for both companies."

"At Sonos, our focus is on building a system that delivers great listening experiences and grows with you over time," said Jack Rutledge, Director, Product Management, Sonos Radio. "By pairing high-quality, curated listening experiences with Audacy's scale and sales expertise, we're strengthening the Sonos ecosystem in ways that deepen engagement, expand lifetime value, and create sustainable opportunities for partners and brands to connect with highly engaged listeners." 

Sonos Radio will join the Audacy Digital Audience Network (ADAN), gaining access to advanced ad-decisioning, programmatic connectivity, and a proven framework for maximizing sell-through rates and premium CPMs. These capabilities are powered by Audacy's AmperWave platform, which hosts and monetizes more than 2,300 digital audio stations and supports over 15 premium inventory partners, including major sports leagues, broadcasters, and news networks.

The partnership with Sonos Radio continues Audacy's momentum in forging strategic alliances with high-performing brands that deepen listener engagement and expand advertiser opportunities. Recently, Audacy has announced major collaborations with iHeartMedia and TuneIn to broaden distribution, with Jomboy Media to introduce creator-driven sports content to broadcast radio, and with MOGL to modernize sports marketing through athlete-influencer integrations. Adding Sonos Radio to this roster reinforces Audacy's commitment to building a robust ecosystem of premium audio experiences across platforms, audiences and content formats.

www.audacyinc.com
www.sonos.com