NETGEAR Advances B2B Evolution

NETGEAR® has unveiled the next step in delivering on its goals for NETGEAR for Business.

Massimo Mazzeo Ocello, newly appointed VP of Global Systems Engineering, Customer Support and Services, introduced a new catalog of professional service offerings for NETGEAR Business customers. Starting today, the company's first service offering will be available to its commercial AV and broadcast customers.

Mazzeo joined NETGEAR in April 2025, bringing more than 20 years of international leadership experience across systems engineering, technical pre-sales, product management, and managed services, with deep expertise in networking, wireless, and cloud-based solutions. Coming to NETGEAR from RUCKUS/Commscope, he is known for building high-performing, customer-focused teams, developing scalable processes, and delivering impactful technical programs.

Reporting to NETGEAR for Business President and GM Pramod Badjate, Mazzeo will help to bring the business unit’s previously announced objective to life – to strip away complexity, remove friction and deliver powerful solutions that are right sized, easy to purchase and simple to deploy.

"I'm excited to have Massimo on the team. His leadership style, a combination of strategic vision and operational precision, has helped organizations to innovate and succeed in highly competitive markets," said Badjate. "He's already made great strides at NETGEAR, and this initial service offering is just the first proof point. With more to come as well as his plans for engineering and support, we’re elevating what broadcast, AV, and IT customers can expect and achieve with business networking from NETGEAR."

While NETGEAR's professional services catalog will support the needs of broadcast, AV, and IT customers with a phased approach over time, the first offering is strictly broadcast/AV-focused.

"The key goal of NETGEAR's professional services is to simplify both AV-over-IP and IT rollouts while making the fundamental shift to outcome-driven engagements that go well beyond product delivery," said Mazzeo. "The idea of professional services is well-established in the IT industry, but we've seen the demand for the same kind of support for AV and broadcast implementations skyrocket in recent years and felt the time was right to start there."

NETGEAR for Business pioneered AV-over-IP technology, helping businesses, customers, and employees power and connect to extraordinary experiences and on-site engineering assistance will help to aid in that endeavour. This new tier of service will help to ensure the smooth operation of critical installations and live events when there is no room for error. The design of the offering was based on NETGEAR's nearly 30 years of proven expertise and success, as well as feedback from the company’s more than 450 broadcast/AV manufacturing partners.

"The conversations I've had with customers and partners have shown that they increasingly expect more than just great hardware and software — they want expertise, risk mitigation, and confidence that their solution will work the first time. This is especially true in commercial AV and broadcast deployments where complexity is high and integration skills matter," Mazzeo continued.

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