NETGEAR Launches New Global Partner Programme

NETGEAR has introduced the Drive Partner Success Program, a redesigned global channel initiative aimed at strengthening partner engagement and expanding support for the company’s growing enterprise business.

The programme has been built to better serve system integrators, managed service providers (MSPs) and value-added resellers (VARs), offering enhanced enablement tools, simplified onboarding, and increased go-to-market support. NETGEAR said the updated structure is designed to make partnership “more rewarding and easier to scale” for organisations deploying its networking and infrastructure solutions.

The launch reflects the company's accelerating focus on the enterprise market, with a particular emphasis on the needs of small and medium-sized businesses. According to NETGEAR, the initiative will provide channel partners with improved technical resources, sales support, and new collaborative opportunities to drive recurring revenue and long-term growth.

The programme rollout marks another key phase in the evolution of NETGEAR Enterprise under President and General Manager Pramod Badjate, as the company seeks to expand its footprint in business connectivity through greater channel alignment.

NETGEAR Drive is built to accelerate profitability and sustainable growth, rewarding partners for service excellence and long-term co-investment. Its tiered structure helps partners stand out in a competitive market and align more closely with customer needs, delivering exceptional value and expertise.

In addition to rewards, partners also gain access to co-investment opportunities, comprehensive training, marketing materials, collaborative campaigns, partner-focused technical support, and certifications that simplify selling NETGEAR’s business-class products. A new, dedicated partner portal further enhances self-service capabilities and streamlines program access.

To ensure a consistent global experience, NETGEAR Drive will roll out worldwide, giving all partners access to the new Partner Portal with the latest portfolio, technical information, and sales and marketing resources. Partners can continue transacting under existing program terms during the transition to ensure a smooth and seamless onboarding experience.

NETGEAR Drive Partner Success Program training materials and certification content will be available starting today, with new partner pricing and program benefits. Existing NETGEAR partners will transition to the new program by January 1, 2026.

www.netgear.com