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25/03/2022

BrandStar Deploys StarTracker Camera Tracking Systems

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Mo-Sys Engineering has announced that BrandStar Studios, a division of BrandStar, has deployed two StarTracker camera tracking systems and seven VP Pro XR servers for its South Florida studio.

The investment follows on from a recent multi-million dollar upgrade to its production capabilities. The new Mo-Sys solutions, along with the latest virtual production techniques, will be on display during a two-day open house event offering a deep dive into LED volume production techniques, tools, and technology on 11-12 April. BrandStar made use of StarTracker and VP Pro XR to create the PowerHome Solar advert aired during Super Bowl LVI in February.

The largest production studio in South Florida, BrandStar provides a full-service production studio and is home to one of the few 1.9mm pixel pitch LED volume stages in the country. The production house aims to provide its clients with leading-edge camera tracking and graphics capabilities and this investment in Mo-Sys solutions enhances its ability to provide world-class graphics and compelling virtual and immersive mixed reality content.

"Initially, we were looking for a single camera tracking system that could meet our exacting standards and align with the high-end facility we have created here at our South Florida site," commented Mark Alfieri, CEO, BrandStar Studios. "Mo-Sys StarTracker not only delivers all the performance we need but VP Pro XR offers some incredible advantages and an innovative toolset, and the price/performance ratio is above anything else we have seen. Their team operates in a very collaborative way and went the extra mile to ensure we have the right set-up for clients’ diverse needs."

The flagship Mo-Sys StarTracker precision camera/lens tracking system is now the technology of choice for leading-edge virtual productions. The advanced tools in Mo-Sys' VP Pro XR content server include set extensions, color-grading, and the unique ability to pull focus seamlessly between real and virtual objects. The latter is made possible by the Cinematic XR Focus feature.

"As well as driving virtual production technology forward, we are passionate about creating tools that align closely with our customers’ core business aims and help them create the type of immersive and engaging content that today’s audience demands," said Tom Shelburne, Mo-Sys EVP Sales and Operations, Americas. "We are delighted that BrandStar Studios has already seen the benefits of our solutions first-hand and is placing Mo-Sys technology at the heart of its innovative virtual production capabilities."

To attend the open house in-person, register here: here.
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