FOR-A Embarks On Next-Level Transformation

Perceptions of FOR-A as an established broadcast hardware vendor are set to transform at this year's NAB convention.

From SDI to all flavours of IP, FOR-A will unveil several, unique technology breakthroughs this year. FOR-A's innovative, software-defined design architecture enables the most precise conversion and synchronisation for video, audio and data communication via SDI or IP in a variety of applications.

In response to customers' needs for a total solution, FOR-A Corporation has created a complete ecosystem that addresses content creators making the transition from SDI to 12G/4K to all flavours of IP. With a combination of new and expanded partnerships and an emphasis on software-defined advances, FOR-A now offers IP-based contribution and distribution solutions with ultra-low latency, precision synchronisation and an IP-to-SDI Gateway multi-purpose processing engine for conversion and migration toward cloud-based services.

FOR-A is not only introducing new IP and cloud-based workflows but proposing a smooth migration path toward IP for the company’s existing line up. To protect customers’ investment, the range will meet all the varying requirements of production applications. FOR-A supports its current live video production product portfolio while enabling existing and future customers to migrate to an IP workflow, expand an existing IP infrastructure, or start a greenfield project.

"We are truly in a transformative time for our company," said Satoshi Kanemura, president of FOR-A Corporation of America. "Customer feedback drives the innovation at FOR-A, and we’re in an ideal position to offer our customers an easy upgrade path to an IP or hybrid workflow. We’ve got the best-in-breed and the most cost-effective solutions that can deliver the flexibility needed to provide a bridge between existing and future IP standards for a seamless workflow. We’re rising to the next level with the best technology on the market."

www.for-a.com