Zixi To Unveil Next-Gen Live IP Workflows And Dynamic Market Switching At MPTS 2026

Zixi, a specialist in live video delivery and workflow orchestration, will demonstrate next-generation broadcast workflows at the Media Production and Technology Show (MPTS) 2026, taking place at Olympia London on 13–14 May.

Across the event, the company will run hands-on demonstrations from Technology Pod T5 beside the Broadcast Technology Theatre, host a conference session with Sky, and join the SMPTE Media Technology Conference Europe. The programme will show how broadcasters are upgrading infrastructure, automating master control and expanding commercial options through IP delivery and dynamic market switching.

"MPTS is the most important broadcast technology event in the UK and a key opportunity to engage directly with the engineers and operators driving change across the market," said Marc Aldrich, CEO, Zixi. "UK and European broadcasters are moving toward IP-based workflows to improve flexibility, increase automation, and open up new monetisation opportunities. At MPTS, we will demonstrate how these workflows are operating at scale today."

Live demonstrations at Technology Pod T5 will feature the Zixi Platform across core workflow areas, including:
- Dynamic market switching for immediate regional content replacement, rights management and targeted advertising
- Automated master control and live-to-slate workflows orchestrated with ZEN Master
- End-to-end IP contribution and distribution as an alternative to satellite
- Multi-protocol interoperability, with substantial traffic carried over non-Zixi protocols
- Mission-critical delivery such as hitless failover, encryption and sub-second latency

Zixi specialists will also discuss hybrid cloud architectures, strategies for transitioning from satellite, and methods for building resilient, broadcast-grade IP workflows.

Zixi will host a conference session with Sky titled: Automating Essential Master Control for Live Events in the Cloud.
- Date/Time: 13 May 2026 | 11:00 to 11:30
- Location: Broadcast Technology Theatre
- Speakers: Chris Fellows, Director of Global Solutions Engineering, Zixi; Chris King, Principal Architect, Sky

The discussion will explain how Sky delivers more than 6,000 live sports events annually using a cloud-based IP approach, covering live-to-slate switching, stream conditioning, AWS scaling, ad insertion control and integration with Time Addressable Media Store, highlighting the role of automation in achieving reliability and operational efficiency at scale.

A major theme for Zixi at MPTS will be market switching as a revenue catalyst, enabling broadcasters to:
- Deliver localised feeds across regions
- Enforce rights boundaries in real time
- Insert targeted advertising and replace programming dynamically

Zixi will showcase real-world deployments demonstrating how IP workflows underpin regional strategies and unlock fresh monetisation opportunities.

Zixi will also participate in the SMPTE Media Technology Conference Europe session: Delivering Value with Media Technology Innovation: Real-World Workflows and Outcomes.
- Date/Time: 13 May 2026 | 12:15 to 12:45
- Speaker: Evan Statton, Vice President of Product Strategy, Zixi, alongside industry peers

Attendees can find Zixi at Technology Pod T5, adjacent to the Broadcast Technology Theatre, at Olympia London on 13–14 May 2026. To arrange a meeting or demonstration, email sales@zixi.com.

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