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10/08/2018

AIMS Returning To IBC For IP Showcase

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The Alliance for IP Media Solutions (AIMS) is returning to IBC this year to help host the IP Showcase.

AIMS members are working toward standards-based IP signal transport with an intense focus on educating the broadcast and media industry on transitioning to an IP infrastructure.

Following the ratification of the SMPTE ST 2110 suite of standards, IBC 2018 will not only demonstrate real-world progress, but explain how all the standards and specifications work together and how best to implement them.

IP Showcase and the IP Showcase Theater
The IP Showcase is a gathering of industry-leading vendors and broadcasters who will provide instructional and case-study presentations and an array of IP-based product demonstrations. Sessions will highlight the benefits of, and momentum behind, the broadcast industry's move to standards-based IP infrastructure for real-time professional media applications. This is the first IBC show since the publication of SMPTE ST 2110 Professional Media Over Managed IP Networks documents, the foundational standards for essence-based transmission of video, audio, and metadata in real-time professional media applications. As such, this year's IP Showcase is more important with its focus on educating the industry on the transition to IP.

The IP Showcase will feature equipment displays and product demonstrations from over 60 organisations that emphasise everything industry vendors have achieved in support of IP standards and specifications. Meanwhile, the IP Showcase Theatre will be the destination for educational presentations, a vital element as the industry moves to IP adoption. Professionals ranging from broadcast/IT engineers and CEOs to TV producers can learn how to unlock the full potential of IP for real-time professional media.

Key highlights at the IP Showcase include:

• The IP Showcase Theater — presentations on the technical and practical aspects of implementing IP.
• One of the biggest assemblies of interoperable IP products ever — equipment displays and product demos from industry-leading vendors showcasing the benefits IP can bring to real-world systems.
• "IP In Action" — real-life, end-user case studies emphasising systems installed and in use that leverage IP standards and specifications.

The IP Showcase will be hosted by major technical and standards organisations within the broadcast industry — Audio Engineering Society (AES), AIMS, Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers® (SMPTE®), and Video Services Forum (VSF).

Michael Cronk, AIMS Board Chair, said: "As in years past, the IP Showcase will be the centrepiece of AIMS' involvement at IBC2018. We're excited about this year's show as it offers a great opportunity for attendees to see the cumulative results of the progress that has been made in the two short years since the IP Showcase began. We are also honoured to present the IP Showcase for three years running with the same five esteemed co-sponsors: AES, AMWA, EBU, SMPTE and VSF. Our ongoing partnership is a testament to the solidarity within our industry for a standards- and open-specification-based approach to IP."


www.aimsalliance.org
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