Broadcast News

Bookmark and Share

Latest Video Marketing Statistics

News Image
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses.

But as digital marketing evolves, will it come to a point where it doesn't have anything new to offer the small business owner and then what will we do?

We feel that digital marketing will continue to evolve and it will continue to offer effective video marketing strategies for any size business but we are also seeing the latest trends favouring video marketing. From YouTube and Facebook Live, to Snapchat and Facebook's upcoming video creator app, advancements in video marketing are happening fast.

To support this statement, we have gathered some of the latest video marketing statistics and broken them down by category to show you just how effective and important video marketing can be for your business.

Video Marketing by Volume
• 82% of Twitter users view on-site video content
• YouTube currently has over 1,000,000,000 users
• 45% of internet users watch more than an hour of online videos content every week
• Almost 90% of online marketing agencies use video content
• One-third of online activity is spent watching video.

• More than 50% of online video content is viewed on mobile devices
• 92% of mobile video viewers share videos throughout their social media pages
• 90% of Twitter video views happen on a mobile device
• 10,000,000 videos are viewed on Snapchat every day

• 51% of digital marketing professionals say video content offers the best ROI
• Businesses who use online video content increase their revenue 49% faster than non-video users
• 59% of online users say they would choose video content over text
• Video content drives a 157% increase in organic traffic from SERPs
• Videos up to two minutes long get the most engagement
•Landing page video content can increase conversions by more than 80%
• 46% of online users act after viewing an ad
• Online video content attracts three times more monthly visitors
• Combining video with full-page ads boosts engagement by 22%

As you can see, video marketing is very effective at engaging your audience online. It is used by more businesses than ever to introduce new products, offer tips and advice on how to use products, and to engage their customers on the go. Video marketing can increase sales, making your business more successful. If your small business needs a video marketing strategy that can offer growth online, contact SW Film today.

Article credit: South West Film.


Top Related Stories
Click here for the latest broadcast news stories.

Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
Akamai And Brightcove Join Forces On Global Online Video Experiences
Akamai Technologies, a leading provider of cloud optimisation services, and Brightcove, a leading online video platform, has announced a wide-ranging
Beamr Unveils Breakthrough Video Delivery Technology
Beamr,media compression and delivery experts behind the widely-acclaimed JPEGmini photo compression technology, has unveiled Beamr Video. This enables
ADS Tech launches Instant VideoMPX
ADS Tech a leader in consumer video editing solutions, has announced the launch of Instant VideoMPX, a new device which can be used with a Windows XP
Energise Media On Why Video Should Be Part Of Your Marketing Strategy
The Hertfordshire-based corporate video production company has released a highly informative blog for peers that outlines the reasons why video should
3 Questions To Ask Yourself Before Marketing Your Luxury Hotel Through Video
You might imagine that when your hotel's whole marketing message comes down to the last word in opulence, contacting a dedicated luxury hotel video pr
Video Clarity Preview - 2018 NAB Show
Video Clarity is to launch a range of products including the new RTM Manager, Venue Player IP, RTM IP and its ClearView 9.0 at the 2018 NAB Show. NEW
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
Web Subtitling: How Hard Can It Be?
The apparent simplicity of creating subtitles and captioning for web-based video belies the real complexities of this relatively new endeavour, writes
ViewCast's IVN expands content distribution
ViewCast Corporation has announced that at IBC 2004 the company will showcase the use of its Interactive Video Network (IVN), in conjunction with its
MediaMelon Upgrades Video Streaming
MediaMelon has introduced MediaMelon QBR™ technology, a new streaming approach that reduces bitrates for IP-based live or on-demand video services whi
NovelSat Unveils Satellite Broadcast/Multicast Solution
NovelSat has unveiled a comprehensive satellite broadcast/multicast solution for the delivery of live TV and OTT video services. The satellite-to-mobi
Artel Video Systems Announces Technology And Solutions Training Programs
Artel Video Systems has announced a new series of technology and solutions training programs aimed at helping broadcast video professionals prepare fo