Broadcast News

Bookmark and Share
12/12/2019

How Can You Prepare Your Staff For Appearing In A Marketing Video?

News Image
Effective online video marketing isn't just about putting together a compelling script, or even the filming of that video. That's because you’ll also need to effectively manage your video’s on-screen talent if you are to achieve the best results – and sometimes, the talent in question may be your firm’s own personnel.

There are a lot of good reasons to feature your own employees in a promotional video, rather than trained actors. These are the people, after all, who know your company and its products or services inside out. Your brand and what it does are hopefully passions for them, which will help to ensure an authentic feel for your video.

Understandably, though, your staff not being trained or experienced actors is why it's advisable to prepare them for their appearance in front of the camera. Here are a few of those steps that will help to prevent you from regretting involving your workers in your next corporate video.

Don't wait until the shoot to show them the script
Unfortunately, some firms featuring their staff in their online video marketing don’t share the script with said staff in advance, in the mistaken belief that showing it to them at the last minute will help to inspire a 'spontaneous' and 'natural' performance on film.

We would very much advise against this, given that not everyone, when put in this situation, will be immediately comfortable with what they're being asked to say in the script. So, we'd urge you to give your staff member a chance to see the script at least a few days in advance.

Give them a practice run first
Related to the above point, it’s likely that when your employee reads their lines for the first time – especially if they weren’t the ones who actually wrote those lines – there are certain words or turns of phrase that may feel unnatural to them.

A practice run, then, could enable your on-screen talent to make any adjustments to the script that are necessary to make them feel more comfortable and 'natural' when filming begins 'proper'.

Run through the script more than once
Some of your internal video stars may turn out to be ‘one-take naturals’ – but even if they are, it’s still a good idea to give them multiple runs through the script. After all, they will probably gain in confidence with each run-through, and more than one run-through enables you to assemble together the best takes from each one.

This, in turn, will allow your staffer to rest slightly easier when the film starts running, in the confidence that they don’t have to do an immaculate read-through every time.

Remember, too, to give your employee some 'time out' now and again during the shoot, to minimise the chances of them becoming overly frustrated or stressed with each take.

We'll assist you in getting the best from your online video marketing
When you make all of the right moves in the management of your internal talent for their appearance on-screen, the outcome might well turn out to be even more convincingly 'authentic' than a seasoned actor could manage.
For a more in-depth discussion of all of the needs you might have for your online video marketing – and how TMC could serve them – don't hesitate to call our teams in London or Ayrshire today.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/08/2019
Video Progetti Completes OB7 For L'Opera Broadcast Video Service
Video Progetti has announced that OB7, the outside broadcast van it has designed and built for production company L'Opera Broadcast Video Service, wil
16/05/2019
Insys Video Technologies Add New Capabilities To Its OTT Video Solutions
Insys Video Technologies has added powerful new capabilities to its comprehensive, over-the-top (OTT) video solutions. The new capabilities enable aut
27/03/2019
Ross Video Provides Virtual Video Solutions For Spring Festival Gala
Every year, the Chinese national broadcaster China Central Television (CCTV) broadcasts coverage of China's famous Spring Festival Gala, and this year
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
04/07/2017
AJA Video Systems Releases Desktop Software v13
AJA Video Systems has released its Desktop Software v13 for its KONA, Io and T-TAP products. Additionally, a new KONA IP firmware license option for J
10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
25/09/2017
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
03/08/2017
Five Reasons For Using 360 Video In 2017
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with you
25/07/2017
VITEC To Showcase Field-Proven Video Streaming Solutions
VITEC has announced that it will demonstrate its broad range of point-to-point streaming and full motion video (FMV) solutions engineered for mission-
31/10/2017
Colourblind Brought In To Design Lighting And Video On Nicolas Jaar's Tour
A New York based Chilean composer has brought in Colourblind to design the lighting and video on his European tour. Nicolas Jaar's tour made its way t
25/10/2017
Dejero To Showcase Solutions For IP Network Blending And Video Compression Technology
Dejero is to showcase solutions for IP network blending and video compression technology in support of remote and mobile broadcasting at the FOR-A® bo
18/10/2017
Video Clarity To Exhibit At SMPTE 2017
Video Clarity has announced that it will demonstrate a number of its products and solutions at SMPTE 2017 next week. One of the products on display wi