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10/10/2003

AGI packaging put ‘The Simpsons’ on the box

AGI Media, the leading global supplier of media entertainment packaging, has produced the packaging for one of this year’s most anticipated DVD releases – 'The Simpsons: The Complete Third Season', released by Twentieth Century Fox Home Entertainment on October 6.
AGI Media Birmingham produced a 10 panel DVDigipak to hold the four-disc set. The pack contains four clear DVD trays that enhance the graphical impact of the character images, which complement a range of illustrations that were adapted from digital artwork.
TM, AGI’s London based design company, worked closely in conjunction with Twentieth Century Fox International in Los Angeles to achieve the desired colour reproduction and finish. It was printed in four colours with a special purple, which defines the look of the set. With several special finishes at their disposal, AGI Media Birmingham enhanced the pack with a gloss UV varnish.
The project was managed by Robert Finnigan, Director of Special Packaging at AGI Media Birmingham, who commented: “The Christmas release schedule is well and truly upon us, and this year will see more DVDs on the shelves than ever before. Prestigious titles benefit from special packaging as this enhances their shelf presence. We are delighted that Twentieth Century Fox chose to utilise our expertise, their commitment demonstrates our ability to meet the need for creative impact.”
(GB)
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