Broadcast News

Bookmark and Share
09/11/2015

Using Animation As An Online Strategy

News Image
Why you should be using animation as part of your online strategy...

A considered and crafted animation can pay dividends in your overall communications strategy. A great animated video can expand on a potentially tricky or complex subject matter (like how your product or business works), and can make it easier to understand quickly, and to buy into.

It can also capture and depict the emotion and individuality of your organisation. Animation's mix of sound, movement and imagery will definitely make you tricky to ignore.

But did you also know that video can boost your website's online visibility?

By their very nature, marketing animations can increase the average time spent on a website by two minutes, which can result in Google considering your site as one of user interest and ranking it higher in searches. Videos in universal search results have a 41% higher click-through rate than plain text results, and according to YouTube sources, video will soon account for 90% of Internet traffic. Even when used in conjunction with e-mail campaigns, videos in emails can increase the open rates by 6%, and can also increase email click-through rates by 2-3 times.

The really great thing about animation is that it makes it possible to show people your ideas, concepts or services in an immediate, clear and understandable way. Simultaneously fast-paced and universally accessible, no other medium can pack so much into a minimal amount of time to such great effect.

www.savageandgray.co.uk

(JP/LM)
Solidmate Ltd Memory Card Hire London

More Animation Stories

12/08/2019
Production Process – Whiteboard Animation
Whiteboard animations are brilliant for explaining processes and complex thoughts, while bringing a story to life at the same time. In a whiteboard vi
19/07/2019
Realtime UK CG Studio Creates Visually Stunning Content For All Audiences
Could you guys introduce yourselves? Where are you based, what do you do, what projects have you worked on? What services do you provide? We're a VFX
15/03/2019
Awareness Raised For Huntington's Disease In New Periscope Studios Animation
Periscope Studios has produced a new innovative animation to help raise awareness of Huntington's disease. The production company was tasked with deli
20/12/2018
The Screenskills Animation Council To Relaunch In 2019
The ScreenSkills Animation Skills Council has announced it will re-launch in the new year under new leadership. Tom Box, Co-founder and Managing Direc
19/06/2017
Lola Delivers VFX For New Teletubbies
Lola has completed 120 episodes as sole VFX vendor on the new version of CBeebies series Teletubbies. The show, which originally aired 20 years ago, s
08/06/2017
Boulder Media To Open Second Studio
Boulder Media has announced that it is to open a second studio in Dublin. The 1,850 sq m space will feature an open floor plan across two levels. Loca
20/09/2016
50 Million Views And Counting...
Lunar Animation, in co-operation with Outfit7 Limited, has released a new cinematic trailer to accompany their latest game, Talking Tom Gold Run. Rele
01/09/2016
Successful Debut For Animation Base Camp
The inaugural Animation Base Camp comes to a close this week, Friday 02 September, as 15 animation graduates complete a trainee programme working with
23/08/2016
Animation: A Powerful Marketing Tool
How To: The Animation Process from Salamandra Design & Digital Ltd on Vimeo. Are you serious about your digital marketing and online presence? Is you
07/03/2016
Explainer Videos: Putting Fun Into Function?
Long gone are the days when people read lengthy blocks of text scattered with the odd diagram whilst trying to find out about the latest product or se