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23/05/2002

Cheerful Scout signs up to Media 100 content design system

Media 100 Ltd, a leading provider of advanced media systems, are beginning to close UK end-user sales of their award-winning content design solution 844/X just weeks after the system began shipping.
Soho post-production facility Cheerful Scout is first to sign up for the system, designed for the creation of effects-intensive, multi-layer content at unparalleled speed and quality.
Specialists in visual effects and business-to-business communications for clients that include BBC education, Planet Rapido and Objective, Cheerful Scout will be the first Soho post-production facility to take delivery of the pioneering content design system.
The company, which floated on the Alternative Investment Market on May 1, has been using Media 100 systems since their formation in 1995 and sees 844/X as playing a key role in its future.
Guy Davis, Senior Editor at Cheerful Scout, said: "844/X is like nothing else out there. With its real-time image processing capabilities, 844/X frees us to experiment to the height of our creativity at remarkable speed. This allows us to really push the boundaries of what we achieve for our clients while keeping within existing budgets."
He added: "One area that will benefit immensely from the power of 844/X is our DVD production pipeline. The menu design for many of the high-end titles we produce involves intricate overlays of 2D and 3D elements composited with original footage. The ability to process these layers in real-time will improve our productivity no end."
Cheerful Scout purchased their 844/X system through Media 100 VAR New Media Research (NMR).
Media 100 develops advanced media systems for content design, enabling creative professionals to design highly evocative effects-intensive work on a personal computer.
Cheerful Scout, www.cheerfulscout.com
Media 100, www.media100.co.uk
(GMcG)
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