Entertainment Rights appoint New Director

Entertainment Rights, the global children’s entertainment group based in London, has appointed Len Dunne as Director of Marketing and Global Brands.
Len joins Entertainment Rights (ER) following a six-year period at Hasbro, the global toy and games company, where he managed entertainment and non-entertainment toy brands both in Europe and the US.
Len has a wealth of experience in managing a variety of brands, which will prove invaluable at ER where he will be responsible for the development of over ten key properties into global brands, including Postman Pat, Merlin the Magical Puppy, Basil Brush, and Love Hearts.
Len has managed the Action Man brand in Europe, he has also spent a number of years in the US where he managed the global toy business on Transformers and Batman and the US launch of the Pokemon toy line.
On returning to Europe he managed the Boys and Preschool categories and oversaw the Hasbro International cross category launch of Pokemon. Most recently his role at Hasbro included the successful restructuring of both the Electronic Toy business and the Hasbro Direct business.
Commenting on Len’s appointment, Mike Heap, CEO of Entertainment Rights, said: ‘I am a strong believer in the importance of nurturing properties into global brands and Len’s background and skills will help enable Entertainment Rights to develop the global entertainment brands of the future.”
(SP)