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02/09/2010

ITV Studios Global Entertainment Announce Deal With Pulse Films

ITV Studios Global Agreement (ITVSGE) and Pulse Films have announced an exclusive agreement which will see ITVSGE handle international distribution of Showbusiness, Pulse's latest scripted reality dance spectacular, starring Louie Spence.
This news comes off the back of the recent sales success of Pineapple Dance Studios at MIPTV, which has now been licensed to broadcast partners including TV3 in Norway and Sweden, TVNZ in New Zealand, CBC Canada, Foxtel in Australia, Singtel in Singapore and SBS in The Netherlands.
Showbusiness, produced by Pulse Films for Sky 1, features many of the flamboyant characters from Pineapple Dance Studios, including break-out star Louie Spence. The new 13 episode series promises to be even bigger than its sister show; described as 'Pinepple on steroids', Showiz is being produced with double the budget, larger dance sequences, a wider range of wonderful characters and more ambitious scripted fantasy elements.
Richard Life, Director of Acquisitions & Co-Productions, ITV Global Entertainment, said: "Pineapple Dance Studios was the factual entertainment show everyone was talking about at MIPTV so we're delighted to be teaming up with Pulse and Sky again. We expect plenty of buzz for Showbusiness in the run-up to MIPCOM and another hugely successful market for this fabulous show."
Tobi de Graaff, Director Global Television Distribution, added: "We're delighted to be working with leading broadcasters in key markets to introduce local audiences to the irresistible appeal of Pineapple Dance Studios. Our broadcast partners have committed prime slots and ambitious marketing plans to make the most of Pineapple's unique qualities. We're looking forward to working with them to deliver an international cult following for this incredible show!"
Jonathan Stadlen, Executive Producer of Pineapple Dance Studios and Creative Director of TV at Pulse Films, added: "Thanks to ITV Studio Global Entertainment, Pineapple Dance Studios has gone on to enjoy international sales success on top of its massive following in the UK. I'm looking forward to working with Rochard Life and his team again to bring a bigger and even more ambitious second series to ITV Studios Global Entertainment buyers."
(KMcA/GK)
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