Gravity Media And Green Couch Entertainment Join Forces On Global Unscripted Formats

Gravity Media has formed a strategic alliance with Los Angeles-based Green Couch Entertainment to create premium unscripted formats for international broadcasters and streaming services.

Revealed in the run-up to MIP London 2026, the collaboration aligns Gravity Media's studio network, production hubs and technical expertise across the UK, Australia and Europe with Green Couch Entertainment's track record in format creation and worldwide development. The partnership will fuel a steady pipeline of ideas and shows through a dedicated Format Lab.

The Format Lab will target game shows, social experiments and entertainment concepts built for international adaptation, with a focus on scalable IP and integrated brand partnerships.

"As the content landscape continues to evolve, partnerships like this allow us to move faster, think bigger, and build IP that travels globally," says John Newton, Chairman and CEO of Gravity Media. "Green Couch Entertainment brings inventive creative instinct and strong understanding of how to build formats that resonate with today's streaming audiences. Combining that with Gravity Media's production ecosystem creates a powerful platform for scalable, high-quality unscripted programming."

Under the partnership, the Format Lab and Green Couch Entertainment will co-develop new formats from the ground up, with global partners already on the horizon. Productions will leverage Gravity Media's extensive studio infrastructure alongside Green Couch's creative leadership to deliver cost-efficient, high-impact programmes tailored for streamers and broadcasters worldwide.

The Format Lab will also consider third-party ideas and existing formats, delivering pilots and series at significantly reduced cost while building advertiser integration directly into format design.

"Gravity Media gives us a true global production backbone — not just studios, but a deep understanding of how to operationalize ambitious ideas thanks to Gravity Media's prowess in delivering live sports and entertainment coverage" says Scott Weiner, Founder of Green Couch Entertainment. "This partnership allows us to focus on what we do best: creating bold, talent-driven formats, knowing we have the scale and execution to support them."

www.gravitymedia.com/en-uk/