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21/05/2010

Radio 'Scrappage' Scheme Launched

In a bid to encourage listeners to embrace the digital switch over, participating UK retailers will offer customers discounts of 10%-20% when they trade in their old analogue sets.
Running from Saturday until 26th June, the radio scrappage scheme will coincide with the build-up to the 2010 FIFA World Cup.
The old sets will be reconditioned and sent to Southern Africa to give young people access to radio programmes.
Those beyond repair will be recycled under the government's Waste Electrical and Electronic Equipment (WEEE) directive, developed to reduce the amount of electrical equipment produced.
Launched by the BBC and commercial radio stations, the radio amnesty will be supported by on-air promotions featuring the likes of Stephen Fry, Gabby Logan and Noddy Holder.
Chief Executive of the industry body for Digital Radio UK, Ford Ennals commented: "Digital radio is the future for UK radio and the radio amnesty gives consumers even more reasons to get digital radio.
"This is an amazing summer of exclusive sports and music on digital radio and also a great opportunity to support children's charities in southern Africa.
"It is a wonderful example of the UK radio industry coming together to support digital radio and a very worthwhile cause."
(BMcN)
VMI.TV Ltd

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