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19/06/2009

BAFTA Selects Dolby 3D For London Showpiece Theatre

Dolby Laboratories has announced that the British Academy of Film and Television Arts (BAFTA) installed Dolby 3D Digital Cinema in its prestigious London headquarters' showpiece theatre at 195 Piccadilly.
The Princess Anne Theatre sits at the heart of the BAFTA headquarters building. The state-of-the-art cinema equipped with premium digital projection facilities seats more than 220 people and plays host to many leading industry events.
Keith Fawcett, Head of Technical Services, BAFTA, said: "BAFTA is committed to embracing the ever-changing world of film and with the dramatic growth we are seeing in digital 3D features, it is vital that BAFTA offer a premium experience for its 3D screenings. We chose the Dolby 3D system because it produces the most fantastic 3D images without having to change our screen to degrade our 2D presentations. Also, with Dolby's reusable 3D glasses, BAFTA continues its mission to environmentally friendly."
The Princess Anne Theatre projection room at BAFTA already boasts a selection of Dolby digital cinema equipment, including a Dolby Digital Cinema server and Dolby Show Library, Dolby DMA8Plus Digital Media Adapter and Dolby CP650 Cinema Processor. The addition of Dolby 3D Digital Cinema brings a stunning and realistic extra dimension to the 3D content shown in the theatre.
Julian Pinn, Manager, Business Development, Dolby Laboratories, said: "We have been proud to be involved with the work of BAFTA for many years and the choice by the Academy to add Dolby 3D Digital Cinema to their already excellent facilities reinforces their commitment to providing the very best screening and presentation facilities at 195 Piccadilly."
(KMcA/BMcC)
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