Dolby Debuts 'Buy One Get One Free 3D Glasses' Offer At ShoWest 2009

At ShoWest 2009, Dolby Laboratories announced a limited-time "buy one get one free" Dolby 3D Glasses offer for exhibitors installing a new Dolby 3D Digital Cinema system.
The special promotion will run from April 6 through May 22 2009.
This promotion coincides with the North American release o Disney/Pixar's 'Up' on May 29, 2009, and will provide exhibitors around the world who purchase and install a Dolby 3D Digital Cinema system during the promotional period with an opportunity to purchase eco-friendly, reusable Dolby 3D glasses at this special price.
John Carey, Vice President, Worldwide Sales, Products and Services, Dolby Laboratories, said: "Movie theatre owners around the world are excited by the advantages the Dolby 3D Digital Cinema solution provides, given its superior presentation and environmentally friendly 3D glasses.
"This offer builds upon Dolby 3D's already cost-effective solution and we look forward to expanding the number of Dolby 3D screens to satisfy the growing consumer demand for high-quality 3D screenings."
Mark Zoradi, President of Walt Disney Studios Motion Pictures Group, said: "After many successful Disney Digital 3D film releases on Dolby 3D systems, we couldn't be happier with their technology and eco-friendly, reusable glasses solution. With more than 17 upcoming new Disney Digital 3D films, starting with Disney/Pixar's Up on May 29, 2009, we're excited that Dolby has chosen to make such a compelling sales offer of their 3D systems to exhibitors worldwide."
Dolby's unique full-spectrum colour-filter technology licensed from Infitec, enabled by the high-tech passive Dolby 3D Glasses, enhances the motion picture experience. The system provides realistic colour reproduction and extremely sharp images. The environmentally friendly and reusable glasses can be used repeatedly, significantly reducing the cost per viewing for exhibitors.
Further information is available at: www.dolby.com.
(KMcA/BMcC)