Dolby 3D Glasses Reduced At ShoWest

Dolby Laboratories has announced it has reduced the price of its reusable 3D glasses.
During ShoWest 2010, exhibitors can purchase new 3D glasses at a list price of US $17.00, reduced from US $27.50, making them even more affordable and cost-effective.
Dolby is also offering additional cost savings through new, bundled pricing for its standard Dolby 3D single projector kit with up to 500 pairs of glasses as well as a Dolby 3D bundle for its large-screen solutions 3D kit with up to 1,000 pairs of glasses.
"Since our market entry just over two years ago, Dolby has shipped more than 3,200 3D systems to over 400 exhibitor partners in 67 countries.
"This growth in the number of Dolby 3D equipped digita" said John Carey, Vice President, Worldwide Sales, Products, and Services, Dolby Laboratories.
"Our eco-friendly glasses are designed to be used repeatedly, bringing per-ticket costs well below disposable single use 3D glasses."
The 3D glasses are said to be high-performance, environmentally friendly passive glasses that require no batteries or charging.
The state-of-the-art color filter coating technology in the Dolby 3D glasses allows specific wavelengths of light to reach each eye, and delivers audiences vibrant color, startling depth, and amazing clarity bringing 3D movies to life.
Dolby 3D Digital Cinema technology, in conjunction with digital cinema projectors featuring Texas Instruments Digital Light Processing technology, provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby's 3D solution uses a unique full-spectrum color filter technology licensed from Infitec that provides realistic colour reproduction and extremely sharp images.
ShoWest is aid to be the most prestigious and longest running convention and trade show for the cinema exhibition and distribution community.
Cinema Exhibition professionals come to ShoWest for exciting film screenings of major studio and independent feature films slated for Summer release as well as product reel presentations, exciting special events with Hollywood’s hottest stars, educational seminars and to find the latest products, services and technologies at the largest trade show of its kind.
(BmCC/GK)